The Long Tail ishoko rinouya kubva munyaya yeWired naChris Anderson. Akave akawedzera pfungwa iyi mubhuku uye bhuku. Tinowanzonzwa izwi rokuti "Long Tail" kana dzimwe nguva "mafuta muswe" kana "muswe wakakomba" muchirevo chekutsvaga injini nekuGoogle .
Zvinorevei?
Chaizvoizvo, Long Tail inzira yekutsanangura niche yekutsvaga uye nzira iyo inoshanda paInternet. Nheyo dzezvinyorwa, mabhuku, mafirimu, nezvimwe zvinhu zvakagadzirirwa mukusika "hits." Mabhizimisi aigona kungotakura zvinhu zvakakurumbira zvikuru nokuti vaida vanhu vakakwana munharaunda kuti vatenge zvinhu zvavo kuitira kuti vawanezve mari yepamusoro inoshandiswa mune zvekutengesa.
Indaneti inoshanduka iyo. Inobvumira vanhu kuti vawane zvinhu zvisinganyanyozivikanwa uye zvidzidzo. Icho chinotarisa kuti pane purogiramu mune iyo "misses," zvakare. Amazon inogona kutengesa mabhuku asina kujeka, Netflix inogona kubhadhara mafirimu asina kujeka, uye iTunes inogona kutengesa nziyo dzisina kujeka. Izvo zvose zvinokwanisika nokuti iyo nzvimbo dzakakwirira zvikuru uye vatengesi vanokwezva nezvakasiyana-siyana.
Izvi Zvinoshanda Sei kuGoogle?
Google inowedzera mari yavo paIndaneti kushambadzira. Anderson vakataura kuGoogle se "Vatengesi veT Long Tail." Vakadzidza kuti vatambi vechidiki vanoda kuparidzirwa zvakanyanya, kana kwete kupfuura makambani akasiyana.
Mukuru wevakuru vezvematongerwo enyika, Eric Schmidt, akati, "Chinhu chinoshamisa pamusoro peThe Long Tail ndechekureba kwenguvai muswe, uye mabhizinesi mashoma haana kushandiswa nekutengeserana kwekutengeserana kwekutengesa," paanotsanangura Google zano muna 2005.
AdSense uye AdWords zviri kushanda, saka vatengesi vezvichemo uye vaparidzi vezvakagadzirwa zvichemo vanogona kushandisa vose. Iyo haina mari yeGoogle chero yepamusoro pamusoro pekubvumira vatengi veTel Tail kushandisa zvishandiso izvi, uye Google inoita mabhiriyoni mumari kubva kune akabatanidzwa.
Izvi zvinoshanda sei kune SEO
Kana bhizinesi rako richienderana nevanhu vanowana mawebsite paGoogle, Long Tail inokosha zvikuru. Panzvimbo pokufunga nezvekuita imwe peji peji peji yeWebhu yakakurumbira, fungisisa pakuita mapeji akawanda anoshanda mumisika.
Pane kungotarisa pakugadzirisa mapeji ako kune rimwe kana maviri mazwi anonyanya kufarirwa, edzai kwenguva refu yeTai Tail. Kune zvakawanda zvishoma kupikisana, uye kuchine nzvimbo yekuzivikanwa uye kubatsirwa.
Misoro uye Mikoko Yakanyanya - Mari muAggregate
Vanhu vanowanzotaura nezvezvinhu zvakakurumbira, mapeji, kana mararamiro se "musoro," kusiyana ne Long Tail. Dzimwe nguva dzimwe nguva dzinotaura nezve "muswe mutema," zvinoreva zvimwe zvinhu zvakakurumbira mukati me Long Long.
Pashure pechimwe chinhu, Long Tail inopedzisira ichingopinda mukunze. Kana chete munhu mumwe chete kana vaviri vakamboshanyira webhusaiti yako, zvimwe iwe hauzombogadziri mari kubva kune chiziviso pairi. Saizvozvowo, kana iwe uri blogger uyo anonyora pamusoro pehurukuro yakawanda kwazvo, zvichava zvakaoma kuwana zvakakwana zvevateereri kuti vabhadhara nokuda kwezvaunoita.
Google inoita mari kubva kune zviziviso zvakakurumbira pamusoro kusvika kune chikamu chetinnest che Long Long. Vanoramba vachiita mari kubva kuBlogger isati yatora mari shoma yekuwana mubhadharo weAdSense kubhadhara.
Vaparidzi vehutano vane dambudziko rakasiyana neRen Tail. Kana uri kugadzira mari nehuwandu hunoenderana mu Long Long, iwe unoda chikamu chakawandisa kuti chiite zvakakosha. Ramba uchifunga kuti iwe uchiri kudikanwa kukwanisa kurasikirwa kwako nehuwandu nekupa zvakawanda zvakasiyana. Panzvimbo yekuisa pfungwa pane rimwe bhuku, chengeta zvitatu kana zvina pamisoro dzakasiyana.