Iwe Uri Muchengeti Wakazorora Here? Hausi wega
Kana iwe wakambotarisana nehurukuro huru yeTV kuti uone zvitatu kana zvikamu zvina mune imwe chete, iwe hausi woga-iwe uri kuratidza kwakakwana kwekuchinja maitiro ekuona TV. Isu tava kutonhorera kumasangano ezvizvarwa zvemashoko, kutendeukira panzvimbo pacho kutambanudza matanho, kufanana neApple TV.
Binge TV
Ichi ichinje chikuru. "Kubata maonero kunoshandiswa kuva nemafungiro asina kunaka," akadaro Karen Ramspacher, SVP, Consumer Insights yeGfK MRI tsvakurudzo yakananga pamusoro pekuona TV. "Nhepfenyuro dzekufambisa dzakatora tsika iyi kumatunhu matsva," akadaro.
Izvi zvinorevei kuti vaverengi vechi digital-savvy vakatora kutonga kwekuti vanoona sei goggle bhokisi, kunyange zvingarangarirwa kuti vatanhatu muvanhu gumi ikozvino vachiona zvitatu kana zvimwe zvikamu zvechiratidziro chimwechete mune imwechete imwechete zvingangodaro yakagadziridzwa kune imwe yakasiyana chekuvhara.
Zvinonakidza kuratidza kuti vashandi veTV TV ndivo varume, varume (17%) vanowanzoita kupfuura vakadzi (10%) kuti vawane imwe yezvigadzirwa, tsvakurudzo yakajeka yave ichitaura.
Zvikamu zviviri kubva muzvitatu zvevaya vanoti vanogara vachitarisa TV nenzira iyi shandisa masangano ekushambadzira kuita kudaro.
Kuramba huputi
Apple inowanzoonekwa se "muduku uye hip uye tech-savvy," anodaro Needham & Co. muongorori, Laura Martin. "Chinangwa cheApple ndechekusika zvigadzirwa izvo vanhu vanoda."
Panyaya iyi, Apple inotungamira mukushambadzira nhau (izvo zvinowanzobatanidza nheyo yayo yekushambadzira mimhanzi yemutambo, Apple Music), ishamwari pane zvinoitika. Digitally savvy millennial makambani anonyatsotarisa mune zvekambani, uye nguva inogona kuibva.
Iko mukana wekugara kwechikwata unogara mukuchinja maonero pamusoro pehuyo. Imwe chetatu chemamiriyoni emadhora eUnited States vanoda kubvisa kubhadharwa kweterevhizheni, uye hafu yavo (53%) vatoita binge vachiona kupfuura hafu yenguva yavanoona TV.
"Tsvakurudzo yakaratidza kuti vazhinji vane zviuru zvemakore vanosarudza kubhadhari pane kuva nemari," akanyora kudaro analyst Needham, Martin. "Kuwedzera kushandiswa kwevatengi kweNetflix, Hulu, uye Spotify iyi yose mienzaniso yevatengi vanobhadhara mari yekubhadhara pamwedzi wevose-iwe-unogona-kudya mhizha."
Izvo zvinotyisawo kuwedzera munguva chaiyo inopararira kuburikidza nehutano hwemagariro evanhu uye mabasa akaita sePeriscope, Snapchat nezvimwewo.
Discoverability
Izvi zvinosvika kune unyanzvi-zvinoenderana nehuwandu hwemamiriyoni hunoreva vanhu vakaita sewe uye ini mose ndinoda kukwanisa kuwana zvatinoda, kwatiri isu uye patinenge tichida, asi izvi zvinokonzera zvakare mhirizhonga Apple TV inoedza kugadzirisa kugona.
Kwatakabva iye zvino, reelgood Recentments Habits Study yakangobva kuwanikwa yakawana kuti Netflix uye Amai Amazon Video Vashandi vanopedza nguva yakawandisa kaviri (17.8 maminitsi) zuva rega rega vachitsvaga chimwe chinhu chekutarisa sevane cable (9.1 maminitsi). Zvinofadza, vanhu vanoshandisa maTV services vanopedza nguva yakawanda vachitarisa TV asi chaizvoizvo vanoona zvishomanana zviratidzo.
Apo imwe nhepfenyuro yemutauro inowanikwa kwauri kuburikidza nemapurogiramu akawanda nemasevisi, haungatsvaki kuvhara pakati pevhisi iri kuedza kuwana iyo inoratidza iwe uri kutsvaga. Icho chinetso chinotsvaga Universal Search chinangwa chokugadzirisa, zvichiita kuti Apple TV vatengi vatsva kuwana zvavanoda, chero bedzi iyo mapurogiramu achitsigira kutsvaga API.
Navigation ichine chikamu chemazuva ekupedzisira mashizha. Apple yakave yakagadzirisa iri nyore nyore kushandiswa kwemutauro weTV. Mifananidzo yakagadziriswa, app-based content uye izwi rakataurwa Siri rutsigiro rinoita kuti zvive nyore kufamba nenzira yaunotsvaka, asi sevamwe nzira uye mamwe magwero emararamiro makuru, mitambo nemimhanzi zvinowanikwa paTVOS, kuwanikwa kunoramba kuchikosha.
Apple TV iri kuedza kugadzirisa izvi nekupa yakavakwa-in inokurudzira, saka unogona kubvunza Siri . Iwe unogona kukumbira kuti uwane chero mafirimu akavakirwa nezita revanhu vanoita mufirimu, maitiro ayo, chikamu nhamba, somuenzaniso:
- "Tsvaga mahedheni ekupedzisira kweMitambo yeZigaro,"
- "Tsvaga firimu inotarisa Maggie Smith anogara mune van,"
- Iwe unogona kunyange kubvunza, "Chii chandinofanira kutarisa manheru ano?"
Izvi zvinoshandiswa pakutsvakurudza zvingangovandudza sezvo Apple inokura maAI mazano ekutsigira vatengi veTV TV, umo zviratidzo uye mafirimu zvicharamba zvakanyatsorongedzerwa sezvaunoshandisa chigadzirwa.
Kutya 4K
Apple ine makwikwi uye motokari ye 4K inogona kunge iri chikamu chemangwana reApple TV. Roku kare inotsigira kutambira kusvika ku 4K (Samsung 4k TVs yaiva imwe yevatengesi vakakurumbira muAdobe Digital Index ya 2015 Holiday Shopping Prediction Report), saka pane kufamba kwekushandisa sarudzo yeRoku nematafura e-smart, zvakadaro, Apple inopa imwe sarudzo yakajeka uye Apple TV ichiri kubhadhara chikamu chetatu chezvinhu zvose zvinoshandiswa pakushambadzira, maererano neAdobe Digital Index .
