Kubudisa imwe chiedza pamusoro penhoroondo ye hashtag uye kuti takauya sei kuzishandisa
Hashtags, iwe unoziva, iyo mapenzi-off-kilter zvikwereti nematanho matanhatu anotarisa kumativi ese? Hongu, ndizvo zvavanoita, asi vanhu vanoshandisa hashtag? Uye nei zviratidzo izvi, izvo zvakanyatsotumidzwa kuti pound zviratidzo kwemakumi emakore, zvinozivikanwa zvikuru?
Apo vanhu vazhinji nhasi vanofunga nezvavo, mikana yakanakisisa iyo inobatanidzwa nevanosangana nevamwe , kunyanya Twitter, Tumblr, Pinterest, Instagram, YouTube, Gawker, uye Google Plus. Kunyange Facebook inonzi inenge iri mukushandiswa kwekuisa mahashagashi mumutsetse wayo, maererano nemamwe mitsara. Izvi zvinorevei izvi majekiti epurogiramu yevashandisi veIndaneti vanoenda kune mazwi makuru pano kuti vagare - kunyanya mune ramangwana risati ravapo. Saka, kunzwisisa zvavari uye kuti ungaishandisa sei zvinogona kuva rubatsiro rwechokwadi kune zvose zvehupenyu hwako uye hwehutano.
Hashtags dzakanga dzisingashandisi "zviri kushandiswa" apo ini ndakatanga kushandisa Twitter, asi ndinoyeuka kuti apo munhu wose paakatanga kuishandisa, ndaitarisa nehasha kune rumwe rudzi rwehhtag dashandro yandakafunga yaizondiudza kuti ndeapi mairi angashandisa. Ndaifunga kuti panofanira kunge kune rumwe ruzivo rwendaneti, kana spreadsheet yandingatora kubva. Hashtags.org yakauya kuzoponesa, kunyange ndichifunga kuti zvichiri kukosha kuziva kuti hashtags yakaumbwa. Iko pfungwa yokuti iwe unogona kuronga maorehtag ose kunze uko inenge iine usiri.
Hashtag History
Matikiti yemetadata ave achange aripo kwenguva yakareba, kutanga kushandiswa muna 1988 pane imwe nzvimbo inozivikanwa seInternet Relay Chat kana IRC. Zvakanga zvichishandiswa zvakanyanya sezvazvakaita mazuva ano, zvekuisa mabhuku , mifananidzo, zvinyorwa, uye vhidhiyo muzvikamu. Chinangwa chechokwadi, ndechokuti vashandisi vanogona kungotsvaga hashtag uye vagowana zvose zvakakodzerwa zvine chokuita nazvo.
Kufambira mberi kusvika munaOctober muna 2007, apo Nate Ridder, aigara kuSan Diego, California akatanga kuendesa zvese zvese zvake ne hashtag #sandiegofire. Yakanga yakagadzirirwa kuzivisa vanhu munyika yose pamusoro pehupenyu hunogara huripo panguva iyoyo.
Stowe Boyd ndiye muBlogger uyo akatanga kuudzwa kuti akazvitumidza kuti "matema ane hashi" mumutauro we blog mumusi waAugust, 2007. Ndinoyeuka kuverenga iyo blog post nekuti, nenguva iyo, ndiyo chete chinhu chakaratidzwa mumigumisiro yekutsvaga apo iwe unonakidza Wakatora shoko rokuti "hash tag".
Muna July we 2009, Twitter hashtags dzakagamuchirwa nemajeredzi ne Twitter uye chero chipi nechipi chine # iri mberi kwayo chakave chakabatanidzwa. Uye kufamba kwacho kwave kwakagadziriswa apo Twitter yakabudisa " Trending Topics ", ichiisa mahedheni anonyanyozivikanwa pamba payo.
Kushandisa Hashtags
Izvo zvikonzero zvakasiyana-siyana zvekushandisa hashtags, yega yega yega uye yebhizimisi yekushandisa. Pamusoro pehupenyu hwako, zvinobatsira kuchengetedza mhuri neshamwari zvakanyatsoenderana nezviri kuitika muupenyu hwako uye zvinhu zvavari kunyanya kufarira kuziva nezvazvo. Kunyange zvazvo kuongororwa kwemaitiro inzira yekuita izvi, hashtags inzira yekugadzira zvimwe zvikamu zvehupenyu hwako. Somuenzaniso, kana mhuri yako kana shamwari yako ichida kuparadzira shoko pamusoro peimwe chikonzero iwe unogara uchingopindira, kuisa pfungwa yako # nekuda kuchavabvumira kuti vakurumidza kuwana mhinduro dzekupedzisira. Uye kwete iwe chete, asi vamwe vachiita zvakafanana.
Makambani akave ane dambudziko rekuumba mamwe mahedhanasi anozivikanwa zvikuru, achiita saizvozvo kukurudzira chimwe chigadzirwa kana basa. Makambani maduku akatevera zviyero, achibatanidza maitiro ekufambisa mumasangano avo ehupfumi. Iyo nzira kwete kungobatanidzwa chete pachikamu chekukurukurirana, asi kugadzira hurukuro itsva. Mamwe makambani anoshandisa hashtags kuti arambe achikwikwidzana nevashambadziri vavo, kutora chii chinoita uye hachiiti chibereko. Aya meta tags anogonawo kushandiswa kutaura-mhirizhonga kana kuparadzira buzz pamusoro pechiitiko chinotevera.
The Downside of Using Hashtags
Zvechokwadi, kune zvishoma zvingakundikana kushandisa ma-hashtag. Chokutanga uye chinonyanya kukosha ndechekuti iwe hausi wega. Hapana mitezo kana mirayiridzo. Paunowedzera mufananidzo wehati pashoko, rinova hashtag uye chero ani zvake anogona kuibata uye kuishandisa. Inotambudza, kunyanya mubhizinesi, kana yakashandiswa uye yakashandiswa nefariously.
Semuenzaniso, McDonalds, iyo inowanzobatanidzwa nezvokudya zvisina kuchena nekurema (pasinei nekuedza kwavo kuvandudza chifananidzo ichocho) yakatanga #McDStories hashtag yakaenda nehutachiona nenzira yakaipa. Inenge 1 500 "nhau" yakabva kune vashandisi vanotaura nezvekudya chepfu, vashandi vakaipa uye zvimwe zvikwangwani zvakasiyana-siyana. Nhau dzakanaka ndeyokuti 2% chete yeTweets yakapinda yakanga isina kunaka, asi mutsara wavakawana kubva kwayo yakanga yakakwana kuti ijeze.
Kune vanhu vazhinji, hashtag inoshandiswa kuti inakidze. Mafirimu akawanda anofanana, akadai se #ProudtoBeaFanOf anoshandiswa kugovera maonero. Vamwe vanobatsira kubatsira kuronga nyaya nhau dzakapoteredza zviitiko zvikuru. Uye dzimwe nguva ivo vanongogadzirwa pamusoro penguruve kuti vaite a Tweet sound funnier. Tsanangudzo uye kushandiswa nguva dzose kune iwe, sezvakawanda zvekutsvaga Twitter , asi basa rinokosha rehashag nderokuumba imwe chete, yakarongeka kudya kweTweets kumativi ose.