Ndezvipi chaizvo zvakaita Instagram Influencer?
Nevashandisi vakawanda veku Instagram vachichinja maitiro avo mubhizinesi rinobatsira, zvakajeka kuti nguva ye Instagram inokurudzira yakanaka uye yakasvika zvechokwadi. Kune vasina uninitiated, bhizimisi rekuva mushumo wehuwandu hwemagariro evanhu inogona kuonekwa isingazivikanwi uye kunyange surreal asi chaizvoizvo inonyanya kukosha kwekuwana mari uye kune vashandi vakawanda basa renguva yakazara. Hezvino izvo zvaunoda kuziva pamusoro pekuti Instagram inofambisa chii chaizvo uye kuti iwe ungava sei iwe pachako.
Chii chinonzi Instagram Influencer?
Nzanga yehupenyu inotungamira ndeyomumwe munhu anokurudzira vamwe kuti vatore mune rimwe basa kana kutenga chigadzirwa kuburikidza nekugadzirwa kwepasiti yakatumirwa pane inozivikanwa yevanhu vekudhirocial network yakadai se Twitter, Facebook, Snapchat, YouTube, Google Plus, etc. Anokurudzira inowanzoonekwa seumwe munhu ane nhamba yakakura yevateveri kana vabhadhari vanewo huwandu hwekubatana, kana kuti simba, pakati pevateveri vavo.
Nhoroondo nevateveri vemamiriyoni iyo inongoratidzira vashomanana chete vanofarira kana mhinduro pamushumo wega wega haingazoiti seine simba kune muenzaniso. Zvisinei, imwe nhoroondo ine vanhu vashomanana chete vateveri avo vanogamuchira mazana mashoma vanoda kana mhinduro pamusi wega wega zvinogona kufungidzirwa kuti inokurudzira sezvo vateveri vavo vanoonekwa vachiremekedza maonero avo uye vanotsigira chero zvinhu zvavanogadzira. Muchidimbu, ivo vanobatanidzwa.
An Instagram influencer is just a media media influencer who uses Instagram to influence their followers. Vachawanzovawo kuchinja pane mamwe maitiro pamwe chete. An Instagram influencer hazvirevi kutumira zvinyorwa zvinyorwa zvekutsvaga kuti zvionekwe sechinhu chinopisa asi vakawanda uye varikudaro vari kuita saizvozvo senzira yekutsigira maitiro avo evanhu vekugarisana nevamwe kana kutendeuka kuti vave nharo pamusoro penguva yakazara yedzidzo.
Ndezvipi Zvingabhadharwa Kana Kuti Zvakabhadharwa?
Pamusana pekusvika kwekuti vazhinji vanochinja Instagram vane vateereri vavo, makambani mazhinji uye akawanda ari kusarudza kushandisa nguva nemari pakubhadhara mavanoita Instagram kukurudzira zvinhu zvavo kana mabasa. Kuita izvi kunogona kuve kwakanyatsobudirira kudarika kushambadzira kwemazuva ose, kunyanya apo kuedza kutsvaga huwandu huwandu huwandu hunoti hahufaniri kudya semagazini yeTerevhizheni kana kuparidzirwa sezvizvarwa zvekare.
Bhuku rimwe chete rakataura kuti kushambadzira makambani ari kuona kuenzana kwekudzoka kwekutsvaga (ROI) yepamusoro madhora 6.85 pamadhora anoshandiswa pamushambadziro ane chokuita nehupfumi apo chidzidzo che 2017 chave chifanotaura kuti mari inoshandiswa pamapurogiramu e Instagram inogona kukura kubva $ 1.07billion mu 2017 kusvika ku $ 2.38bhiriyoni muna 2019.
Chirongwa chekutsvaga kuparadzira mu Instagram chingava chekubhadhara mari imwe chete pane imwe nhoroondo yehutungamiri asi inogonawo kusanganisira mutsara wezvinyorwa uye / kana Instagram Stories, maongorori akanyorwa uye kuvigirwa, mavhidhiyo, mararamiro ehupenyu anogara, kana kuti kukurudzira kutora mazita akhawunti yepamusoro yeAngland yekufambisa vateveri, kutaurirana, kana kuti kugadzira pfungwa yezvokwadi nevateereri venyaya.
Mari yakawanda sei inoita Instagram Influencers Inoita?
Mari yakagadzirirwa kutumira mari yebhadharo inogona kusiyanisa zvikuru zvichienderana nehuwandu hwezvinhu zvakadai sokuti vangani vanotevedzera kuchinja kune, kuwanda kwemabasa anodiwa, bhajeti rekutsvaga kwechikwata, uye kuti vangani vanopikisa vari kuchitsvaga kuti vagoverane zvakafanana .
Instagram vanoshusha vanogona kubhadharwa chero kupi zvako kubva pamadhora mashanu kuenda ku $ 10 000 (dzimwe nguva kunyange yakapfuura!) Pamushandirapamwe uye pane chaizvoizvo hapana mhizha yemabhizimisi sezvino. Vakawanda vanoshandisa maitiro uye maitiro vanowanzogadzirisa mutengo kubva pane nhamba yevateveri venyaya asi zvakare, izvi zvichasiyana uye hapana chiyero chakaiswa.
Nzira Yokuva Nayo Kubhadhara Instagram Influencer
Kune avo vane rakasimba kutevera mavoti e Instagram, kuve nekufurira kunogona kushamisa kunyoresa uye zvakanyanya kutyisidzira kudarika vazhinji vanozofunga. Heano maitatu maitiro makuru anoshandiswa kunyanya kutanga:
- Tora Agent: Uyu ndiwo magumo ekupedzisira ekubhadhara Instagram influencer gigs uye inowanzoshandiswa nevaya vane vazhinji vevateveri kana avo vatove vanoita maitiro ehupfumi kana vanyori. Mukuwedzera pakubatsira vatengi vavo kuti vagadzire basa rinowanikwa mumabhizimisi avo akasarudzwa, mujeri achasvikawo kune makambani uye anobvunzisisa pamusoro pevangangodaro vhepfenyuro yekuparidzira. Iyi nzira inenge yakafanana nekuedza kukandwa muTV yekutengeserana uye inowanzosarudzwa kune vasarudzo vanosarudza vashandisi ve Instagram (ie mienzaniso nevatambi).
- Negotiate Directly: Kana Instagram account ichiratidza hutano hukuru mune imwe nheti (zvakadai sokufamba, kunaka, kutamba, njodzi) makambani anowanzosvika kumudzidzi webhuku zvakananga nechinangwa kuburikidza ne email kana shoko rakananga (DM) kuburikidza Instagram app. Izvi chaizvoizvo zvinowanzoonekwa kupfuura vanhu vakawanda vanofunga saka nguva dzose iri pfungwa yakanaka yekuita zviziviso zve Instagram app DM kuitira kuti urege kushaya mukana.
- Third-Party Apps and Services: Nzira yakanyanya kufanirwa yekutanga semushushi we Instagram ndeyekuedza imwe yezvizhinji zvemasununguko ehurukuro izvo zvakagadzirirwa kubatanidza vanhu vanoita mararamiro. Izvi zvinowanzotarisirwa kushandiswa kwekubhadhara uye mitemo uye ichapa kunyange mazano uye mazano kune vatsva vatsva vangave vasingazivi kuti vangataurirana sei kana kuti vagadzire chinyorwa zvakarurama. Chimwe chezvinhu zvakanakisisa zvinobatsira kutarisa ndeyo TRIBE iyo isingabatanidzi uye inokurumidza kuva imwe yenzira dzinonyanya kuzivikanwa dzevanokurudzira nevatengesi kuti vauye mushure mokutumira kuAustralia kunopera-2015 uye kuwedzera pasi rose muna 2016. TRIBE inotarisirwa zvachose kuburikidza ne iOS uye Android apps uye zvinyorwa zvinoshandiswa zuva rega rega nemishandirapamwe yepurogiramu ine zvigadzirwa zvemarudzi akasiyana munzvimbo dzakasiyana. Zvikwereti zvinogona kupa mhinduro yakananga kune vashandisi kuburikidza ne-app uye kubhadhara kunoitwa kana kuburikidza nebhadha kudhanho kwePayPal. Pane zvibvumirano zvakafanana izvo zvinopa mushumiri mumwe chete asi TRIBE ndiyo nzvimbo yakanakisisa yokutanga uye ndiyo yakanyanya kushandiswa.