Nzira Yokukudziridza neBlog Marketing Marketing Plan

Gadzira Hurongwa Hwako Kuti Uwane Zvakawanda zveBhuku reBlog uye Uite Mari

Kana iwe uchida kuwedzera bhutiro rebhugi uye kuita mari kubva kubhulogi yako, zvino unofunga kufunga nezveblogiti yako sebhizimisi. Kubudirira mabhizimusi kukura zvirongwa zvekutsanangura zvinotsanangura hurumende yezvino yemusika kwavanoita bhizimisi, ruzivo pamusoro pemiti yakapiwa, makwikwi, uye vateereri. Zvirongwa zvekutsvaga zvinoratidzawo zvinangwa uye inopa mapepa egwagwa rakanyorwa kuti zvinangwa izvi zvichazoitwa sei.

Iwe unogona kugadzira chirongwa chakafanana chekutsvaga kweblogiti yako kuti uone kuti iwe unoramba uri munzira kuti usvike zvinangwa zvako. Kutevera ndeyekupfupisa kwezvikamu zvakakosha zveurongwa hwekutsvaga, waunofanira kuedza kuisa muurongwa hwako hwekutengeswa kwebhulogi.

01 yegumi

Mhizha Tsanangudzo

Justin Lewis / Stone / Getty Images

Chigadzirwa chako ibhu rako rine zvinyorwa uye ruzivo rwevanhu pavanoshanyira. Inosanganisira zvinyorwa uye kukurukurirana, mavhidhiyo, zvibatanidza, mifananidzo, uye imwe neimwe chikamu nechikamu chinowedzera kukosha panguva yavanoshandisa pabhogi yako. Ndeupi rudzi rwehupenyu huchashuma? Mashoko ako anogona sei kubatsira vanhu kana kuita kuti upenyu hwavo huve nyore kana kuti huri nani?

02 yegumi

Market Definition

Rondedzera pamusika kwaunoita bhizinesi. Ndezvipi zviri kuitika pakuronga zviripo? Vanhu vari kutsvaga kuti iwe unogona kununura zviri nani kudarika mamwe mabhuku kana webhusaiti? Chii chinonzi blog yako niche uye sei zviri mukati mako zvakagadzirirwa kupikisana nevakwikwidzi?

03 wegumi

Competitor Analysis

Zivai makwikwi enyu kune maziso ebhizha uye mushambadziro wemari. Ramba uri mupfungwa, makwikwi anogona kunge akatarisa zvakadai semamwe mablogi uye mawebhusayithi, kana zvimwe zvisina kufanana zvakadai semaprofay Twitter . Makwikwi anogonawo kubva kune mamwe maitiro asina kuwanikwa. Ndezvipi masimba ako okukwikwidza uye simba? Chii chavari kuita kuti vawane vashanyi? Ndeupi rudzi rwehuwandu hwavanoparidza? Pane matanho kana mikana iyo vikwikwi vari kusati vava kuzadzisa?

04 yegumi

Vateereri Tsanangudzo

Ndivanaani vatsva vateereri vako? Ndeupi rudzi rwehuwandu hwavanoda kana kuti vanobatana navo? Varipi kutopedza nguva iri paIndaneti? Chii chavanonyanya kuda? Chii chavasingadi? Shandisa nguva uchiteerera kudzidza zvavanoda uye wobva wagadzira zvigadzirwa uye zvakaitika kuti uwane zvido izvi. Uyewo, tsvaga mikana yekuumba zvido zvinonzwisisika uye wozadza avo vanoziva zvinodiwa kuburikidza nehuwandu hwako.

05 of 10

Bhizinesi Tsanangudzo

Chii chinonzi blog yako chinopikira vanhu? Chii chaicho chakakosha kukosha kwekutsvaga? Iyo yakagadziriswa sei maererano nekukwikwidza mablogi uye mawebsite? Shandisa mhinduro dzemibvunzo iyi kuti uone chiratidzo chako, mharidzo, inzwi, uye unhu. Pamwe chete, zvinhu izvi zvinoumba chivimbiso chako, uye zvose zvaunoita zvine chokuita nebhulogi yako (kubva pane zvakagadzirirwa kusvika kune chimwe chinhu chiri mukati) inofanira kugara ichikurukura icho chipikirwa. Kubatana kunobatsira kuvaka zvirindiro, kuderedza kuvhiringidzika, nekuwedzera kuvimbika.

06 of 10

Pricing Strategy

Ko zvinyorwa zvako uye bhutiro zvikamu zvinogona kupiwa pachena here kana kuti iwe uchapa zvinyorwa zvepa premium zviripo kuburikidza nhengo, ebooks, nezvimwe zvakadaro?

07 pa10

Distribution Strategy

Ndeipi kupi bhaibheri yako yehupenyu inogona kuwanikwa? Iwe unogona kubatanidza bhulogi yako kuburikidza ne-inthanethi ne-offline services. Iwe unogonawo kuratidza kufudza kwako kune mamwe mabhuku uye mawebhusayithi kana kuidya iyo ku Twitter yako, Facebook , uye LinkedIn profiles.

08 yegumi

Sales Strategy

Iwe uchawana sei vatsva vatsva uye iwe uchashandura sei vaverengi ivavo? Iwe ungatengesa sei kutengesa nzvimbo pabhogi yako?

09 yegumi

Marketing Strategy

Iwe uchasimudzira sei blog yako kuitira kuti utakure motokari kwairi? Iwe unogona kuwedzera nzira dzako dzekuparidzira, nyora mumiriri wevashanyi pane mamwe maBlog, ugoita zvakasiyana-siyana zvehupenyu nehupo huripo paIndaneti, igovera zvinyorwa zvako kuburikidza nekunamata bookmarking uye social networking , nezvimwewo. Kutsvaga injini yekugadzirisa kunogonawo kukodzera mukutengesera sarudzo chikamu chebhuku rako rekutsvaga blog blog.

10 pa10

Budget

Iwe une mari ipi inowanikwa yekuisa mari mubhogi yako kuitira kuti ikubatsire kukura? Semuenzaniso, unogona kubhadhara vanyori kugadzira zvinyorwa zvinowanikwa kwauri kana iwe unogona kuunganidza kambani yekutsvaga kambani yekukubatsira kunyora zvinyorwa zviri nani uye kuvaka masangano asina kupinda. Iwe unogonawo kuunganidza vatsigiri vezvemagariro evanhu kuti vakubatsire neBlogger outreach nemamwe mapurogiramu ekuzivisa.