The Top Twitter Strategies for Businesses

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Mazano Mazano Emabhizimisi pa Twitter

Brandon De Hoyos / About.com

Kunyange zvazvo makambani akawanda uye kunyange makambani emai uye mapoka akakurumidza kuti vabatane nemafashamo emabhizimusi pa Twitter , vazhinji vari kufunga nzira yakaoma iyo iyo yavo yekutengeswa kwe Twitter inenge isina kubhadhara.

Dambudziko, maererano nevashandisi ve Twitter , iri mafashamo eimwe-dimensional tweets kutenga zvekutengesa pasina kubatana kwechokwadi pakati pebhizimisi nevateveri vayo.

"Vanhu havasi pa Twitter kuti vaziviswe," akadaro Nathan Mathews, mutauriri wekukurukurirana wevanhu veku Kuru Kuru Footwear, kambani yakashanda shangu muSalt Lake City, Utah.

"Vakabatana ne Twitter kuti vave chikamu chehurukuro yakakura inokwira miganhu, dzinza, tsika, uye zvitendero."

Mazuva ano, Mathews ari kufamba hurukuro.

Kuvateveri ve Kuru pane Twitter, nhaurirano yeMathews inoparidza ndeyechokwadi vateveri vavo vekutsvaga vauya kutarisira kubva kubhizinesi.

Chinokosha ndechekushandira mutengi nesimba, kunyange pane chinyorwa se Twitter, Mathews anoti.

"Yeuka, kana mutengi ndiye zvinokosha zvikuru, saka chero nguva yatinenge tichitaurirana navo, kana vari ivo vanotarisira mutengi kana mutengi wezvino, zvakakosha kuti tibatsire nemashoko anonyanya kukosha kwavari."

Wakagadzirira kutanga kushandisa Twitter kugovera vatengi vako? Kutenda kana kwete, kushandisa Twitter kukuvaka bhizinesi rako hakusi zvakaoma sezvazvinogona kuonekwa, uye nguva yekutsvaga inogona kunge iri pasi pezvaunofunga.

Ramba uchiverenga kuti udzidze nzira dzebhizinesi dze Twitter dzati tadzidza kubva kumabhizimisi kubva kumhenderekedzo kusvika kumhenderekedzo, uye kunyange nepamusoro pegungwa.

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Nha. 1: Iva Nyanzvi yeBhizimusi ne Twitter Content

Courtesy, http://twitter.com/titancommercial

Titan Commercial, Chicago, Zimbabwe (@titancommercial)

Unoda kuvaka bhizinesi rako sezvenzvipi pane Twitter ? Kune Titan Zvebhizimisi, shoko rimwe chete zuva rimwe nerimwe rakanyora zviitiko zvinofadza zvebhizimisi pa Twitter.

"Takakurudzira nzira dzekuita vateveri, uye imwe yedzidzo dzataifunga kuti dzaiva ne" Titan Shoko reZuva, "akadaro Emily VanderBeek, mutungamiriri wekutengesa weTitan Commercial, imwe yezvokutengesa yezvokutengeserana kuIcago, Ill.

Zuva rega rega, VanderBeek anoshandisa anenge hafu yeawa achitarisa vhidhiyo kuti atsvake mafambiro mumusika, kusunungura tweets kuvateveri vavo ve Twitter vane zvinofadza zvinyorwa uye yakakurumbira "Shoko reZuva".

Nguva shoma yekutsinhanisa, VanderBeek anoti, hazvibvumiri kukura kwechigadzirwa chekuti brand Titan Commercial inogadzirisa semudzidzisi we Twitter, asi nguva dzose kubatanidzwa nevateveri vanodzorerazve tweet yeTitan's content-heavy tweets.

Nokusika zvinhu zvinonakidza, tariro ndeyevateveri ve Twitter uye vanhu vanofarira pakutengesa kana kutengesa pfuma vachayeuka "kutengesa nguva dzose" kwaTitan, VanderBeek akati.

"Zvose zvinoshandurwa nevatengi vanogona kubatsira - saka Titan aida kufira pa Twitter kuti abvumira vanhu kuti varambe vachibatana nemuchina wedu kunyange zvazvo tisingaiti bhizimisi navo panguva iyoyo."

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Nha. 2: Ipai Zvakanakisisa Vatengi Vashandi, Chengetai Mhinduro

Courtesy, http://twitter.com/hbros

Hummus Bros, London, UK (@hbros)

Iwe unoda nzira iri nani yekuyera mhinduro dzevabereki uye kupa hukuru hwebasa rebasa?

Mabhizimusi pa Twitter anofanirwa kutarisa pamuenzaniso weLondon-based Hummus Bros, uko pane chikafu chinonaka chemvura uye chisarudzo chako chemombe, huku, fodya uye zvimwe zvipiko hazvisi chinhu chete chikafu chinoshumira.

Vachibvumirana, vanozivikanwa nevadzidzi, vateereri vedare, vhidhiyo emabhizinesi marudzi uye vadzidzisi, munguva pfupi yapfuura vakawedzera Twitter kukura kwayo kukura kwemasvikiro eresitorendi inoshandisa kukumbira mhinduro yevashandi, akadaro Christian Mouysset, weHummus Bros.

Mugumisiro wekupedzisira, anoti, haisi chinhu chisina kudikanwa sekunakidza sezvo kambani inopedza zvichikwira maawa matatu pavhiki ichicherechedza pane zvakaitika kune avo vanoenda kumatunhu avo kuHolborn, Soho uye nemoyo weRondon yemari yeruwa.

"Patinotora nguva yekupindura kune vatengi vakanyunyuta uye vanopedza nguva vachitsanangura zvatichaita nenzira dzakasiyana kuti tisaita zvikanganiso zvakafanana," Mouysset akati, "vatengi ava vachataurira vanhu vakawanda kwazvo nezvehupenyu hwavo."

Nguva yekutsvaga, zvisinei, inoratidzika seyo nzira yakakwana yekubudirira.

"Vatengesi muLondon vanowanzoshamisika nehutano hwebasa pa Hummus Bros," Mouysset akati. "Vanonyatsoziva kuti tinotora nguva yekuongorora."

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Nha. 3: Kumbirai Mavambo aJobho uye Uite Basa Rakaoma Jobho Vanotsvaka

Courtesy, http://twitter.com/mdpathways

MD Pathways (@mdpathways)

Unoda kukoka vashandi vatsva pabhizimisi rako? Kune MD Pathways, kutengesa maitiro emabasa emadzinza evanhu vanoita basa vachitsvaga paIndaneti chave chiri chiitiko chinonakidza mukupinda mune simba rekugadzira mitambo.

Murairi wevhidhiyo yemavhidhiyo emakirini anoedza kutsvaga vanyori vechokwadi, MD Pathways munguva pfupi yapfuura yakatanga kutumira matanho ehutano hwezvehutano panhoroondo ye Twitter, Pathways CEO Danny Gutknecht akati.

Kunyange zvazvo Gutknecht inobvuma juri iro richiri kunze kwekubudirira kwe Twitter pakuunganidza mabasa, anoti izvo zvingave zvakakosha kubhadhara vashandi vehutano.

"Kubhadhara vanodzidza vadzidzisi vane ruzivo rwepamusoro kune zvakawanda pamusoro pekutsvaga, uye Twitter inogona kubatsira nekutora iyo," akadaro. "Twitter iri kushanda zvakanaka kuti ipe ruzivo, [asi] iyo yakakwirira iyo yemanhoro yehutungamiri iwe unoita mhinduro shoma imwe inogamuchira pa Twitter."

Zvakanakisisa, Gutknecht anoti mhinduro kubva pakuisa mikana yemabasa iri yakanaka, uye kufamba kune zvikwata zveMDC Pathways webasa zviri kukura.

Pakaipisisa, kukumbira basa kuzarurirwa kwebhizimisi pa Twitter zvingave zvarohwa kana kushaya.

"Twitter iri nyaya inotyisa iye zvino uye isu tichatoda humwe humwe uchapupu uye nguva yakawanda kuti tive nechokwadi chekushandisa kwenguva refu kwe Twitter," akadaro.

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Nha. 4: Kumbira Zvibvumirano uye Wedzera Purogiramu Yekambani Yako

Courtesy, http://twitter.com/rfpdb

RFP Database, Northampton, Mass. (@rfpdb)

Unoda kukumbira bhora rebasa? Kubva muna 2004, mabhizimisi akashandurwa kuRFP Database kuti akumbire zvigadzirwa. Asi, sezvo RFP Database yakagadziriswa nokukurumidza, ikozvino basa ravo re Twitter rakagadza nheyo uye mutungamiriri wenyika David Kutcher vakashamiswa.

Chero pose apo RFP Database mutevedzeri anotumira pane chikumbiro chikumbiro, kukumbira kuri auto-tweeted ku account ye Twitter yavo, asi kudai kwaizogara pane web site yekambani mumakore akapfuura; chikonzero, Kutcher akati, yakazara, pakarepo vateereri sevasati vambotanga.

Asi, chakavanzika chaicho chekubudirira kweRFP ndechekubatana kwevamwe vezera kune zvakaitika pa Twitter zuva rega rega.

"Twitter ndeyemhando huru yehutano, uye nzira yakanaka yekukurudzira zvinyorwa zvako kune zvese zvitsva uye zvakabatana nevanhu," akadaro.

"Asi chii chakanaka pamusoro pe Twitter ndechekuita retweeting , pakarepo kana mumwe munhu atora zvinyorwa zvako uye achizvidzorera zvakare kune vateveri vake."

Kuburikidza nemuitiro wenguva dzose we retweeting nevateveri veRFP, Kutcher vanoti kufamba kune imwe nzvimbo kwawedzera kukurumidza uye kwakagadzirisa kukosha kwekambani nevatengi vavo.

"Takakurudzira hutsika iyi sezvo ichangoita kuti iwe uwedzere kukosha kune vateveri vako kana iwe ukangovaudza nezve $ 250,000 purojekiti yekuvandudzazve webhusaiti uye ivo vanongoerekana vangova vashandisi vewebhu," akadaro.

"Zvose izvi zvakatorwa pamwe chete zvinoita kuti tive nyanzvi inozivikanwa panyaya iyi uye kuwedzera kukosha kwemabhizimisi edu."

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Nha. 5: Tarisa Vatengi Vatsva neZveshu-Based Based Search

Courtesy, http://twitter.com/timbury

Timbury, Central New Jersey (@timbury)

Kutengesera kunowira pasi? Kana iwe uchida kutsvaga vatengi vatsva, Twitter ndiyo nzira yakanaka yekuwana vatengi vatsva, maererano naTim Kissane, purveyor weNew Jersey-based Timbury Web Hosting.

Zuva rega rega, Kissane anoti anotarisa Twitter nekuda kwevashandi tweeting keywords maererano ne web web hosting bhizinesi uchishandisa Hootsuite web client. Mashoko akadaro aya anosanganisira "web hosting," "akakurumbira kugamuchira," "iyo inopinda," uye " linux host ".

Kissane zvino tweets kaviri kusvika katatu pazuva kune vashandisi zvichibva pakutsvakurudza, kupa ruzivo pamusoro pebhizimisi rake kana mhinduro kumibvunzo yavo yakatumira pa Twitter.

"Ndinotarisa Twitter zuva rose, zuva nezuva, ndichiita rimwe basa," akadaro. "Anenge vose vatengi vandakawana vakawanikwa pa Twitter."

Pasinei nekubudirira kwekutengeserana pa Twitter, Kissane anoramba achiziva nguva dzose "spammy" yemabhizimisi pa Twitter uye inoti mabhizimusi haafaniri kunge achinyanya kukurudzira achishandisa maakare avo.

"Kunyange zvazvo ndisingashandisi bots kana motokari [mharidzo yakananga], ndakarasikirwa nevateveri vashomanana vaifunga kuti ndiri kuparadzanisa ivo," akadaro Kissane.

"Handitombotumira shoko rakananga kana kupindura kunze kwekuti munhu akakumbira mashoko kune mumwe munhu, kana kuratidza kusagutsikana neavo varipo iye zvino."

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Nha. 6: Shandisa Zvifananidzo Kuti Uudze Nhau Yako, Tengesai Muitiro

Courtesy, http://twitter.com/kristensteinart

Kristen Stein Fine Art, Philadelphia, Penn. (@kristensteinart)
uye Kilwin's, Jacksonville, Fla. (@kilwins)

Nhamba dzema 280 pa Twitter dzisina kukwana kutengesa bhizinesi rako? Kune mabhizimusi pa Twitter , mifananidzo ndiyo nzira yakanaka ye "kuratidza nekuudza" vateveri vako ve Twitter, anodaro Kristen Stein, CEO waKristen Stein Art.

Sezvo muvezi uye zvishongo zvekushongedza, Stein akawana rudzi rwekusikazve patsva pa Twitter kubva kune vamwe artists nevatengi vanonakidzwa nebasa rake. Achibatanidza nemabasa ake matsva pamusoro pe Twitter, Stein anoti motokari uye kutengesa zvakasvetuka zvakajeka sevateveri vakagamuchira retweet Kristen Stein Art zvinyorwa kuvateveri vavo.

"Ndakaona kuwedzera kukuru kwevateveri kubva kuIndaneti uye ndakagamuchira zvikumbiro kubva kune mamwe mawebsite kuti ndidzorezve mifananidzo yezvinhu zvangu kana ruzivo rwandakagovera mumapato emabhulogi," akadaro Stein. "Ndakagamuchirawo mapepa mashomanana ane chokuita neunyanzvi uye nezvevhidhiyo semagumisiro ezvigadzirwa zvakaitwa pa Twitter."

Maererano neGoogle Analytics, 33 muzana yemotokari kuSitini yekutsvaga kwekutsvaga ikozvino inouya kubva mumugwagwa wake wekutengesa vanhu, kusanganisira tweets zvakatumirwa pa Twitter.

Asi, apo Stein ari kukwanisa kugadzira mararamiro emigwagwa paIndaneti, Camille Gregg weKennwin's, chokoti, ice cream nemudziyo wekutengesa mu Jacksonville, Fla., Zvinoratidza kuti kunyange mabhizimisi emabhizimisi ezvitoro vanogona kuona rimwechete Twitter traffic mumasitolo avo uye mabhizinesi .

Zuva rega rega, sezvo dare rinogadzira zvigadziro zvavo zvinonaka zvemapaperi emarimeri nezvimwe zvinhu, Gregg, shamba yekutsvaga kwevanhu uye mutungamiri weP PR, tweets mapikicha emashizha matsva achibuda kunze kwekicheni pamwe nehuwandu hwezuva. Mifananidzo yacho inoshamisa uye inofadza uye yakakonzera kukanganisa, akati.

Maawa mashomanana, "Sweet Tweets," sezvakaitwa Gregg, akabudisa zvirevo zvakawanda, achitaura, uye zvakanakisisa zvose, kufamba kwemakumbo muchikwata che Kilwin chizere nezvinofadza zvinonaka.

"Tinocherechedza kusvetuka," Gregg anoti. "[Twitter] inzira inofadza uye inobudirira yekutengesa uye inopa ruzivo pamusoro pezvigadzirwa zvedu uye maitirwo, [uye] inowedzera mutsara wezvinofadza."

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Nha. Going Local ne Twitter

Courtesy, http://twitter.com/camp_bow_wow

Camp Bow Wow, Boulder, Colo. (@campbowwow)

Iwe uri sangano kana bhizimisi rine nzvimbo dzakawanda here? Kana iwe wakafanana neCamp Bow Wow, imwe yenyika yekuAmerica inowedzera kukurumidza kuchengetwa kwekutengesa zvese, Twitter inogona kuva nzira yakanakisisa yekupa mahara uye kutaridzika kwevanhu sezvaakadzidziswa nekambani iyi. Hapana mafupa pamusoro payo!

Sekutanga kwekutora Twitter (kunyange pamberi peOprah, quips Heidi Ganahl, CEO uye Muvambi weKam Bow Wow), kambani yakabatsirwa nenzvimbo dzepamusoro-nheyo, kupa hukuru hwebasa revatengi, ruzivo uye kunyange mifananidzo uye nyaya kubva kune vanogutsikana nevatengi uye zvipfuwo zvavo.

"Mhinduro kubva kuvatengi vedu yakave yakawanda," Ganahl akati. "Tiri kurarama maererano nehuwandu hwemamiriro avo ehupenyu pamusoro pekudzikisa vana vavo muKamp, mifananidzo yakajeka kubva kuCamper Cams, uye zvinyorwa zvinyorwa zvemashoko pamusoro pedu. Icho uchapupu hunoratidza kuti vanoda mukana wedu uye vanozviona sechikamu chehupenyu hwavo. "

Mukuwedzera pakupa vanhu vepaIndaneti makamera (kana kuti "Camper Cams"), vatengi veKamp Bow Wow vauya kutarisira kambani kuti iwedzere kusimbisa teknolojia mune ramangwana. Twitter, Ganahl anoti, hazvina kudaro.

"Tarisiro yevashandi vedu inonyanya kugadzirwa uye inotarisira kuti isu tive pamagetsi ose munzira," akadaro.

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Nha. 8: Rutsigira Guta Rako, Kuvaka Kutarisa uye Nhepfenyuro Yemunharaunda pa Twitter

Courtesy, http://twitter.com/visit_jax

The Jacksonville Chamber of Commerce, Jacksonville, Fla. (@JaxChamber)
uye Endai Jacksonville, (@visit_jax)

Unoda kutsigira guta rako, kuvaka hutano nekuvandudza hupfumi hwemunharaunda? Iyo Jacksonville Chamber of Commerce uye Yakashanya Jacksonville vatora ku Twitter kuti vabatsire kutsigira mabhizinesi emunharaunda uye kutashanya.

Mukuwedzera kune kuparidzira zviitiko uye zviitiko zvinotaridzika, nhaurirano dzeAng Twitter dziri nheyo yakawanda yekutsigira mabhizinesi emunharaunda, kujekesa mabheti akanaka, mabhizinesi anozivikanwa nezvimwewo.

Mugumisiro wemugumo ndeyekugadzirisa kwezvinhu zvose Jacksonville, uye ruzivo rwekutsvaga pamusoro pezvinoitika kupoteredza guta kune vagari vemo uye vatashanisi zvakafanana.

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Nha. 9: Chinhu Chinokosha Kwazvo Ndeche Kufara pa Twitter

Kutendeseka, http://twitter.com/whereisgw

Gary West Smoked Meats, Jacksonville, Oreg.

Kunyange zvakadaro hauna kuwana kubva kune ino Twitter niche yebhizimisi rako? Kune Gary West Smoked Meats, iyo imwe nyama yenyama yeOregon iyo inozvidzivirira pamutsara wayo wokukunda, iyo inosvika ku Twitter yakapa mukana mukuru wekunakidza uye kuwana kuwana pachena munyika yose.

Pinda "Ikoko Gary West iripi?", Mutsva weNew game inobatanidza nekambani iyo mazano anofadza uye geographic trivia inogona kutungamira vahwina ku bounty yeGary West yakanyanya kufungidzira kuti zvigadzirwa zvekambani zvichazotevera sei.

Imwe yakasvibiswa paIndaneti Gate Bridge muCalifornia kuInnsbruck, Austria, Gary West yaCaleb LaPlante inoti mutambo watanga kutora paupenyu hwaro, sezvo vamwe vashandisi ve Twitter vari kufanana nekambani - uye mutambo.

"Tiri kusvika kune vatengi vemazuva ano nenzira itsva, uye vashandisi vepa Twitter vasina kumbobvira vanzwa nezvedu vasati vawana mutsara uye vari kuzarurirwa marashi edu kwekutanga," akadaro.

"Mhinduro yakasimba yakabva kune vatengi vanofarira kutora jerky yedu pamwe navo pavanenge vachifamba. Ndinofunga kuti ndine 50 mifananidzo kubva munyika yose uye US ikozvino."

LaPlante inoti chikamu chakaoma zvikuru chiri kuuya nemanyoro ekufamba pamwe nekuwanda kwezvifananidzo zveGary West zvakanyanya munzvimbo dzakasununguka uye dzisinganzwisisiki.

"Zvakaoma kupfuura iwe ungafunga!" LaPlante akadanidzira. "Vatengi vedu vakaratidza kuti vane simba rakanyanya, saka tinoda kuva nechokwadi chekuvapa dambudziko rechokwadi.

Kubvira pakutanga mutambo wekupedzisira kuwa, Gary West yakapa vahwiti vashanu vane chimwe chinyaradzo chejerky swag. Iyo kambani inotarisira kuwedzeredza mutambo wacho kamwechete pavhiki muna 2010.