Makambani makuru anoziva zvakawanda pamusoro pako kupfuura iwe waungambofungidzira-heino
Dhizimisi rekutsvaga dhiyabhorosi ndiko kuongorora kwehuwandu hwemashoko kuti uwane maitiro uye ruzivo. Chaizvoizvo, kudhonza kwemigodhi kunowanziwo sekuwanikwa kwedenga kana kuwanikwa kwezivo.
Dhiyabhorosi yedhairi inoshandisa nhamba, mazano ekudzidza kwemichina (ML), njere dzekushandisa (AI), uye huwandu huwandu hwemashoko (kazhinji kubva pane databases kana data sets) kuti aone mapepa nenzira inofanirwa uye inobatsira sezvinobvira.
Chii Chinonzi Kuderedza Dhiyabhorosi Kuita?
Dhizimisi rekutsvaga dhebha rine zvinangwa zviviri zvinokosha: tsanangudzo nekufanotaura. Chokutanga, migodhi yemadhora inotsanangura mazivo uye ruzivo rwakagadzirirwa kubva kuongororonga mapepa munharaunda. Chechipiri, kushandiswa kwemashoko kunoshandisa tsanangudzo yematongerwo emitemo inozivikanwa kuti ifanotaura marongerwo emangwana.
Somuenzaniso, kana wakapedza nguva uchitsvaga pa webhusaiti yekutengesa mabhuku pamusoro pekutsvaga marudzi akasiyana siyana emiti, zvigadzirwa zvemigodhi zvinoshandiswa mushure memawindo pawebsite yepaiti inoona tsanangudzo yekutsvaga kwako maererano nehuwandu hwako. Paunopinda zvakare zvakare mavhiki maviri gare gare, webasa rekushandisa migodhi yemadhora rinoshandisa tsanangudzo dzekutsvaga kwako kwakapfuura kufanotaura zvaunofarira zvino uye kupa mazano ekutengeserana evanhu anosanganisira mabhuku pamusoro pekuziva mbeu.
Nzira Iyo Dhina Dhiyabhorosi Inoshanda
Dhiyabhorosi yedhidhiyo inoshandisa kushandisa zvigadziriswa, zvigadziro zvemirayiridzo zvinoudza kombiyuta kana kuti nzira yekuita basa, kuwana mhando dzakasiyana dzematende mukati mematare. Mamwe maitiro akasiyana-siyana ekucherechedza maitiro anoshandiswa mumigodhi yekutsvaga deta anosanganisira kuongorora kwemasumbu, kusanzwisisika kwemashoko, kushamwaridzana kwekubatana, kushamwaridzana kwemashoko, miti yemisarudzo, kugadzirisa mafungiro, kuenzanisa, kushandiswa kwekunze, uye marashiro emitambo.
Kunyange zvazvo kudhonza kwemadhora kunogona kushandiswa kurondedzera uye kufanotaura maitiro mumhando dzakasiyana-siyana dzematare, kushandiswa kwevanhu vakawanda vanosangana kakawanda, kunyange kana vasingazvioni, ndekutsanangura mapurogiramu mumasarudzo enyu ekutenga uye maitiro ekufanotaurira kushandiswa kwemazuva anotevera zvisarudzo.
Semuenzaniso, iwe wakambozvibvunza here kuti Facebook nguva dzose inoratidzika sei kuziva zvawave uchitsvaga paIndaneti uye inokuratidza iwe matangazo mumashoko ako akaenzana kune dzimwe nzvimbo dzawakashanyira kana tsvakurudzo dzako dzewebhu? Facebook data mining inoshandisa ruzivo rwakachengetwa mumushanduri wako iyo inotarisa mabasa ako, akadai sekiki , pamwe chete neruzivo rwayo rwemaitiro ako zvichienderana nekushandiswa kwako kwekare kwebasa ra Facebook kuti uwane nekufanotaura zvemiti kana zvipo zvaunogona kufarira.
Ndechipi Chinyorwa Chekugona Kugadziriswa?
Zvichienderana nebasa kana soro (zvigadzirwa zvemuviri zvinoshandisa kudhonza kwemigodhi zvakare), mari inoshamisa inoshandiswa pamusoro pako uye maitiro ako inogona kuderedzwa. Dhiyabhorosi yakaunganidzwa pamusoro pako inogona kusanganisira yemhando ipi yemotokari yaunotyaira, kwaunogara, nzvimbo dzawashamba, magazini uye mapepanhau iwe unyoresa, uye kana iwe usati waroorana. Inogonawo kuona kana iwe usina vana kana kuti iwe hauna vana, izvo zvaunofarira kuita, izvo zvaunofarira, zvaunoshandisa zvezvematongerwe enyika, zvaunotenga paIndaneti, zvaunotenga mune zvekunyama (kazhinji kuburikidza nekutengesera mubhadharo makadhi), uye chero zvese zvauri kugovana pamusoro pehupenyu hwako pahuwandu hwemagariro evanhu.
Semuenzaniso, vatengesi uye mabhizimisi-ezvinyorwa zvinotarisirwa pavechiri kuyaruka vanoshandisa mazano kubva kune deta zvinyorwa zvekutsvaga dhidhiyo pamasangano ehupfambidzani ehutano ne Instagram uye Facebook kufanofanotaura mafashoni ayo achakwezva muchengeti vechidiki kana vaverengi. Idzidziso dzinowanikwa kuburikidza nekutsvaga dheinhau dzingave dzakanyatsojeka zvokuti vamwe vatengesi vanogona kutotaurira kana mukadzi angave ane pamuviri, zvichienderana nekushandurwa kwakanyatsonaka mukusarudza kwake kutenga. Uyu mutengesi, Target, inonzi yakarurama kwazvo uye kufanotaura kuberekwa kunobva pamatongerwo ekutenga nhoroondo iyo yakatumira mapikoni emishonga yemwana kune mukadzi wechidiki, achipa kubata kwake pakavanzika vasati vaudza mhuri yake.
Dhamba rekutsvaga dhiabhorosi riri pose pose, zvisinei, zvakawanda zvemashoko akawanikwa uye akaongororwa pamusoro pekutenga kwedu, zvido zvedu, zvisarudzo, mari, uye zvinhu zvepaIndaneti zvinoshandiswa nezvitoro uye mazano nechinangwa chekuwedzera kukwanisa kwevatengi.