Sauro Bass (1920-1996) akanga ari Bronx- akaberekerwa mufananidzo wemufananidzo uyo akatora nzira yake yeNew York kuCalifornia uye akave akakurumbira nokuda kwebasa rake mufirimu uye yekambani yekugadzira mifananidzo. Akadzidza muNew York paArt Students 'League sezvo achiri kuyaruka uye akaumba chimiro chakasiyana-siyana icho chinoonekwa uye chisingakanganwiki.
Saul Bass 'Style
Bass inozivikanwa nekushandiswa kwake kwemaitiro akareruka, majini uye zviratidzo zvavo. Kazhinji, chimiro chimwe chete chinotarisana chinomiririra kuti chibudise shoko rine simba. Idzi maumbirwo, pamwe chete nemhando, dzaiwanzobatwa neBass kuti dzigone kuonekwa kusinganzwisisiki, nguva dzose izere nemashoko akaoma. Unyanzvi hwake hwekugadzira shoko rakadaro rine simba nemaumbirwo makuru anoita kuti basa riwedzere kunakidza.
Kubva Pakudhinda Ku Screen
Bass inonyatsozivikanwa nokuda kwebasa rake mufirimu. Akatanga kunze kwebhizimusi achiita mapepa ekugadzirisa, anotanga kushandiswa nemukuru uye mutori Otto Preminger. Bass aive nekodzero yekunyora mafungiro efirimu nemifananidzo yakawanda nemifananidzo, zvakafanana nemamwe mabasa ake. Aizoenderera mberi achishanda nevatungamiri vakadai saAlfred Hitchcock, Stanley Kubrick, naMartin Scorcese uye mapikicha ekutanga mafirimu akaita seThe Man ne Golden Golden, West Side Story, The Shining, Eksodho, neNorth neNorth Westwest.
Kubva pakadhi rakagadziriswa, Bass yaizoenderera mberi nekugadzirisa kunakidza kwechikwata chemafirimu akawanda, akadai sePsycho and Vertigo. Aya mavhesi ekuvhura ainzwa semifananidzo yakajeka, uye kuchengetedza Bass yekunyora chimiro chekugadzirwa kwemafirimu. Basa iri raizoenderera mberi kusvika pakuita basa raBass, kugadzira zvinyorwa zvitsva zveBig, Goodfellas, Schindler's List, uye Casino. Kuti aburise kubatanidzwa kwake mufirimu yenyika, Bass rakunda Oscar muna 1968 nekuda kwekamupa kake kfupi nei Munhu Achiumba.
Corporate Branding
Pamwe pamwe nekunakidza mafirimu epodfolio, Bass ndiye aive nemhosva yekusika magwaro asingakanganwiki, akawanda ayo achiripo nhasi. Kuburikidza nebasa rake rokuzvipira uye pamwe chete naS Saul Bass & Associates yake, aizoumba mazita emakambani akadai seQuaker Oats, AT & T, The Girl Scouts, Minolta, United Airlines, Bell uye Warner Communications. Mukuwedzera, Bass yakagadzira chikwangwani cheMitambo yeOlympic yeLos Angeles ya1984 uye yakasiyana-siyana yeChikoro Awards inoratidza.
Sources
- Richard Hollis, "Graphic Design: A Concise History." Thames & Hudson, Inc. 2001.
- Philip B. Meggs, Alston W. Purvis. "Meggs 'History of Graphic Design." Gwaro rechina. John Wiley naSons, Inc. 2006.
- Chimiro Chakaumbwa, http://www.designmuseum.org, "Sauro Bass: Graphic Designer"