Graphic Designers uye Branding yeBhizinesi

Kubudirira 'Bhuku' Kunoda Kubatana

Bhizimisi roga roga rinovaka marimi. Icho chivo chavo chekubatana chinovabvumira kuti vamire kubva kune vakwikwidzana vavo uye vanoratidzira kuvabereki vavo. Vashandi vekugadzira vangave vanoda kufungidzira mukugadzira kana kushanda kwekambani inodaro.

Rudzi urwu rwekugadzira runobatanidza chii uye chii chaunoda kuziva nezvazvo? Ngatitarisei nheyo dzebasa rekushambadzira.

How Graphic Designers Vanoshanda muBraising

Kugadzira chakanaka chekambani kugadzira mufananidzo wavo uye kukurudzira chifananidzo ichocho nemishandirapamwe uye zviratidzo. Kushanda mukutsvaga kunobvumira mufananidzo wakajeka kana kugadzira zvakasimba kuti zvibatane nehuwandu hwezvinhu zvemabhizimusi, kubva pakagadzirwa kwekodhi kusvika pakuparidzira kune kunyora uye zvinyorwa.

Chinangwa chechigadzirwa ndechekuita kambani yakasiyana uye inozivikanwa uye kugadzira chifananidzo chaidiwa icho kambani inoda kuratidzira. Nokufamba kwenguva, chinangwa chinogona kuita kambani zita reimba uye rinozivikanwa nechimiro chakanaka kana ruvara.

Kugadzira cheki yekambani, muumbi anoda kunyatsonzwisisa zvinangwa zvesangano uye yebhizimisi zvachose. Iyi ruzivo rwekutsvakurudza uye ruzivo runogona kushandiswa kushanda nemagadziro ekugadzira zvinhu zvakakodzera kusimudzira iyo kambani.

Type of Work

Sezvinoratidzirwa kugadzira kushanda mukugadza, basa raunogona kuita rinogona kunge rakasiyana nerevamwe vagadziri. Icho chinhu chinokosha mukati memunda uno unoda kuve nekutarisa zvakanyanya sezvaunenge usiri kungove wakagadzira mawebhusayithi kana mabhurocha, asi pane kushanda pamushandirapamwe wose nekuita kuti shoko rinogara riripo rinosvika kune zvakasiyana-siyana zvenhau.

Iwe unogona kubvunzwa kushanda pane chero chipi chezviitiko zvinotevera zvekushandira kwekutsvaga marimi:

Kana uri kushanda nekambani yakasimba, iwe unogona kungoita zvimwe zvikamu zvezvirongwa izvi zvekutsvaga. Zvisinei, iwe unogona kunge uine chikamu cheboka uye zvakakosha kuti unzwisise chimwe nechimwe kuitira kuti utaure zvakanaka uye uise marati akabatana nevashandi vako.

Mienzaniso yekutengesa

Mienzaniso yekutengesa mahara inotitenderera. Imwe NBC peacock, i-UPS motokari, uye Nike's "Just Do It" ndiyo mimwe mienzaniso yakakurumbira zvikuru. Inonyatsoonekwa kuti hatidi kunzwa zita rekambani kuziva zvavari kureva.

Mhando dzepaIndaneti dzakadai seBrazil, Instagram, uye YouTube dzakakurudzirwa munguva pfupi asi zvino zvangoita sezvinoonekwa. Kakawanda, tinoziva mawebsite aya kubva muzviratidzo chete nokuti mavara nemifananidzo ari pose pose uye anoziva. Tinoziva chaizvo iyo webhusaiti yatinoenda nayo, kunyange pasina kutumira mavara.

Apple ndeimwe imwe muenzaniso yakakwana yekuratidza kukuru. Apo patinoona chinyoreso chekambani apple logo, tinoziva kuti iri kureva pane chigadzirwa cheApple. Uyewo, kushandiswa kwechikwata chemuzasi 'ini' pamberi pezvimwe zvose zvinogadzirwa neApple (semuenzaniso, iPhone, iPad, iPod) inzira yekuisa mararamiro yakadzivisa izvi kubva kumakwikwi avo.

Logos pazvinhu zvaunofarira, mavharo ayo aunopinda, uye zviratidzo zvinomiririra ndezemienzaniso yekutengesa. Nokushandisa kushandiswa kwechimwe nechimwe chezvinhu izvi, timu ye branding inogona kubudirira kukudziridza mushandirapamwe unowanzotarisana nevatengi.