Kusununguka-kuedza kunouya pazvinhu zvakaoma kune vashanduri.
Sei pasina mimwe mitambo freemium? Kutsanangura freemium se "kusununguka neyekuvhara nguva imwe chete" mapurogiramu, bhizimisi remabhizimisi rinogona kuoneka rakatora mutsara wakanaka pakati pekusununguka-kutamba (apo mutambo unotsigirwa nezviyero zvisingaverengeki zvekutengeswa kwe-in-app) nemitambo yakabhadharwa. Smash Hit ne Mediocre mumwe muenzaniso weiyo yemutambo, apo vatambi vanogona kubhadhara kuti vazarure zvinenge zviri zvikamu zvakakwana zvemutambo. Kusununguka-kutamba kushandiswa kwemari kusingagumi kunogona kukanganisa mhando yemuvara kune iyo mutambo inofanirwa kuve yakakosha kune yebhizimisi model, uye inobatsira pamusana wekugadzira uye kufara kwevatambi vakawanda. Kusiyana naizvozvo, mitambo yakabhadharwa inogona kuve yakanganisa kubhadharwa kwepamusoro, uye kubhadhara kunobva kure nenharaunda yepasi rose pane zvivako zvakawanda . Saka saka, nei mitambo shoma shomanana ichiita sechishandisa shanduko iyi yekupa muedzo usingabhadharwi nechisvondo chenguva imwe chete? Zvakanaka, pane zvikonzero zvakasiyana siyana nei chiri dambudziko rakadaro.
01 ye 05
Havazi vashandisi vazhinji vanoshandura kubva pahurukuro kubhadhara
Pane mamiriro ekutsvaga kuti aone nemitambo yakasununguka inowanzo: kana vanhu vakapiwa mukana wekusabhadhara, havazoiti. Freemium kutendeuka kwehuwandu hunoitika kare pane zvishoma. Kunyangwe pane chimwe chinhu chakafanana neXbox Live Arcade, apo maitiro emvumo akapiwa, kutendeuka kwehuwandu hwakasiyana-siyana kubva 4 kusvika 51%, zvichienzanisa ne18% shure muna 2007 . Zvisinei, iyo ndiyo yakanga iri iyo uye pasina nzvimbo iri pedyo neyaiyo. Ouya mimwe mitambo yaive ichiona yakasarudzwa-single-digit conversion converts at launch. Pikini dzePC dzinowanzotarisa kushanduka kwemitengo zvakare. Zvikamu zvepamusoro zvinowanzosiyana siyana nekuda kwemusika panguva iyoyo, uye nemapurani akasiyana-siyana, asi 3% yakanaka, inotyisa zvikuru. Anecdotally, vashanduri vakawanda paPC vanoshumira sevaryari mumigodhi yemarasha uye vakapika mademo, zvakadai se Positech uye Puppy Games.
02 of 05
Zvakaoma kutora zvinyorwa chero mutambo wepachena
Asi iyo iyo ingadai iri iyo "hongu, mitambo ye-freemium inoshandura vashandisi vakasununguka kubhadhara zvakashata, asi vanozviitira iyo mukudhinda." Zvakanaka, iyo iffy mamiriro ezvinhu. Kana mutambo waizowana kutenga 10 000 semutambo wakabhadharwa, asi kungoteerera zvakakwana kuwana 100 000 zvinyorwa zvisingabhadharwi, uye ipapo mutambo unotendeuka ne3%, ndiyo 3000 chete kutengesa. Uye zviri kuita kuti kufungidzira kuti mutambo uwane kunyange kutora mamiriyoni, kana zvisingaverengeki kuti vakawanda vangada kuva nehupfumi huri nani. Zvadaro, izvo hazvisi kutaurira mune dzakawanda-guru-bhadharo-kutamba mitambo nguva nenguva inoshandisa mashizha ekutsvaga nemari inodhura mari yekuwana mari. Uye izvi zvinoshandiswa zvinoshandiswa nevashandi zvinogona kuita zvakanyanya kugadzirirwa mubhadhadziro waaishandisa. Freemium inongonzwisisika kana kubudiswa kunogona kuwedzerwa kutengesa kwepamusoro kwekutengesa kusvika kune chiremba chikuru.
03 of 05
Freemium unlock pricing haigoneki
Chikamu chechikonzero nei kusununguka-kutamba kunoshanda mune zvemari ndeyokuti inogoneka kune vatambi vanobhadhara zvakawanda kuti vabatsire mari yemutambo. Nyeredzi dzinogona kubatsira kubhadhara mari yemutambo uye inoita kuti ibudirire, kunyange zvazvo pakati pezinga uye vari pasi-pasi vatambi vanobhadhara vanoshanda sechinhu chinobatsira icho chinoshumira pasina mari. Mukana wekutengesa wakawanda unowanzove wakagadzikana, uye saka haugone kudonha mumhawi, uye unogona kuvhundutsa vatambi kana mutengo waro wokupinda uri mukuru kwazvo. Uyewo, vatambi vemafambisi vanofanirwa kunge vaine ruzivo rwetsika dzemitengo yevashambadziri - kunyange mutambo waizodha $ 15 kana $ 20 pakunyaradza uye PC ingave yakakosha chikamu chiduku cheizvi kune mamwe mazita efoni. Nei uchipedza $ 3 kuti uwane munhu angangodaro aribhadharira $ 3 kamwe chete?
04 of 05
Njodzi yekurasika kutengesa
Chimwe chezvinhu zvakangwara pamusoro pebhadharo pamberi pekutamba ndeyekuti inobatanidza vanhu mukati uye inogona kumanikidzira mumwe munhu kuti apedze nguva yakawanda pamwe nayo kupfuura ivo vangave vangave. Neyo mhando yepemiumumu, munhu uyo angave asina kufadzwa nezvakaitika zvavakabhadhara, angave akada chaizvo kungosiya iyo kana vasingadi chikamu chekutanga chemukombe. Kunyange zvazvo pane chokwadi chekuwedzera kwekutengesa, pasina mubvunzo, iri kuisawo pangozi kuti vashandi vanorega kutengesa izvo vangave vangave vakave nazvo. Ichokwadi, izvi zvinomutsa mubvunzo wakanaka wezvemitemo pamusoro pemitambo yakabhadharwa, asi kune vakugadziri, zvinonzwisisika kuti uite izvozvo pane nzvimbo ye freemium.
05 of 05
Freemium mitambo inoda zvakawanda zvemaitiro akafanana sekusununguka-kutamba
Chikamu chechinetso nemitambo ye freemium ndeyekuti vanoda imwe yakawanda yakagadzirwa yekusununguka-kutamba mitambo. Chikamu chesununguko chinofanira kuva chakakosha zvakadai zvokuti chinopa huwandu hwakakwana hwekutora vatambi vakagadziriswa, pasina kupa zvakawanda zvokuti havangatengi mutambo wose, kungogutsikana pane chikamu chepachena. Izvi zvinogona kureva kutsvaga-kutakura zvigadzirwa zvemutambo uye kugadzira zvikamu zvinonakidza zvemutambo kuti zvive munzvimbo isina mahwanda. Icho chinopedzisira chaita sekumutsa mubvunzo wakanaka - kana musikani anofanirwa kushanda kuti awedzere mitambo yavo kuti vatambi vashandise mari pairi, sei usina kungoita kuti uve mutambo wemutambo usingasviki?
Kutaura zvazviri, chikonzero nei vazhinji vanonyanya kushandiswa pamitambo vasingatomboiti kana kushambadzira kwekutengesa IAPs ndechokuti vanoshandura zvakashata zvokuti kazhinji havakwanisi kuedza. Ivo vanonyanya kukosha senzira yekugadzirisa vatambi vanozogumburwa nekusakwanisa kwavo kudarika nemari ipi zvayo yezvemari, kazhinji sekunge vatambi vakawanda vanoda ichi kukosha kuva pasi.