01 ye 04
LinkedIn Advertising Guide: Basic Tutorial
LinkedIn advertising isiri chinhu chakasimba chekutengesa chero chigadzirwa, basa kana maraka kune mabhizimisi maduku uye vashandi vebhizimisi. LinkedIn Ads ndiro zita rebhizimisi rekutengeserana kwebhizinesi, izvo zvigadziri-chebasa rinobvumira munhu wese kugadzira nekuisa chikwata pamusangano webhutaneti pa linkedin.com.
Chimwe chikonzero chimiro chekutengeserana chakasimba zvikuru nokuti LinkedIn advertising inobvumira vatengesi kutsvaga mharidzo dzavo kune vamwe vatengesi vebhizimisi pamutambo, sevanhu vane rimwe basa rebasa kana basa rekushanda, kana avo vanogara mune imwe nzvimbo yenharaunda. Zvitsva zvinogonawo kutarirwa zvichienderana nezita rekambani kana hukuru uye huwandu hwezvinhu zvakadai sezera uye zvepabonde.
Sezvo LinkedIn yakanga ine mamiriyoni 175 kubva pakuwa kwegore ra2012, vazhinji vavo vakapa zita rakadzama remabasa uye nhoroondo dzebasa kumusangano, izvo zvingave zvakakoshera kutengesa zvakasimba.
Kuti uitange, iwe uchada kusarudza kana uchishandisa kero yako yega kana kuumba bhizinesi. Ona peji rinotevera mazano maungasarudza.
02 of 04
LinkedIn Kutengeserana Akaunti Maiti: Munhu Wega kana Bhizimisi?
Iwe unoda compte ye LinkedIn kuti uite chikwata. Asi rudzii rwekambani? Kana iwe ukashandisa yako purogiramu yako yega yega kuti ugadzire matangazo ako, haungakwanisi kugovana nyore nyore kudhinda-kuburikidza nedhimwe data, kubhadhara kana matanho ekutungamirira nemumwe wevamwe vako. Saka kana uri kuronga kuita zviziviso zvine chokuita nekambani, unogona kufunga kugadzira bhizinesi rekambani.
Bhizinesi rebhizimisi rekutengeserana rakasununguka uye rakasiyana ne "premium account" yepamusoro yekutanga. A "LinkedIn Ad Ad Account Account" inongobatanidza kushambadzira kwaunoita kune imwe kambani uye kunokupa ruzivo rwakakosha ruzivo runokubvumira kugovera ega nevamwe vanhu nekuparadzanisa ruzivo rwehutungamiri ruzivo kubva munhoroondo yako yega.
Kana ukangoita bhizinesi rebhizimisi rebhizimisi, uchakwanisa kuwedzera vamwe vanhu ku "bhizinesi" yechipfumi chako yeA LinkedIn uye ugovapa mabasa akakodzera, kusanganisira kodzero dzakakwana "admin", kana kuti "standard" iyo inobvumira munhu wacho kugadzira nekugadzira mishandirapamwe evhangudzo. Panewo basa re "muoni" rinobvumira vanhu kuti vatarise mataniti ako emitambo asi kwete kusika kana kuchinja matanho. Mimwe mabasa inosanganisira "kubhadharira" anokwanisa kuchinja ruzivo rwekubhadhara kwekambani uye "mushandirapamwe" uyo anogamuchira ma-email pamusoro pezviziviso.
Iyo kambani inopa mibvunzo inobvunzwa kakawanda kubetsera faira nezvekambani dzebhizimisi dzezvitsva.
Zviri nyore kuvaka bhizinesi yebhizimisi, kunyange zvakadaro. Ingopinda uye enda kune LinkedIn Ad dashboard uye tsvaga zita rako kumusoro. Inofanira kutaura kuti "indiv" iri pedyo nezita rako, zvinoreva kuti iwe wapinda muakaunti yako yega. Dzvanya pasi pasi museve uye sarudza "Ita bhizinesi rekodhi."
Chimiro chemavara chinenge chichioneka chichikukumbirai zvidimbu zviviri zvemashoko. Kutanga, inoda zita rekambani iyo ichasungirwa kune yebhizimisi iyi. Isa zita rekambani. Iwe uchada kugadzira peji yekambani itsva pa LinkedIn kana kambani yako isati yakatorwa. Kana iyo kambani inenge iripo mune d database, zita rayo rinofanira kuonekwa apo iwe unokopa zita racho. Kusarudza zita rekambani nekunyanya "kuumba" kunoreva iwe uri kusimbisa kuti iwe unobvumirwa kuita bhizinesi panzvimbo yekambani iyoyo.
Chechipiri, mufomu yepopup, unofanira kutaurira zita raunoda kushandisa mubhizinesi iri pane zvigadzirwa zvako zvekugadzirisa kwekambani. Pano unogona kupinda mudivi rakapfupika kana zviri nyore.
Cherechedza kuti iwe unobvumirwa kuumba kanopfuura imwe yebhizimisi rebhizimisi, iyo inogona kubatsira zvikuru kana iwe uronga kugadzirisa LinkedIn advertising campaigns panzvimbo yemakambani akasiyana-siyana.
03 of 04
LinkedIn Kutsvaga Mutungamiri: Sei Ungagadzira uye Kuisa Zvivako
Zviri nyore kuumba nokutarisa mvumo yekutsvaga pa LinkedIn. Iwe unongoda kuita zvinotevera:
- Taura zita rako reAd Campaign : Iri zita riri mukati uye harisi kuonekwa nevanhu, saka rinogona kuva chero chaunoda. Chinangwa chayo ndechekutendera kuti uise boka rezvikwata mune imwe nzvimbo, kusvika kusvika 15 pamushandirapamwe. Saka edza kurondedzera chinangwa chemashoko ega ega musangano apo iwe unotanga zita rako remushandirapamwe.
- Ad Text, Musoro uye Mifananidzo : Sakafanana neGoogle AdWords, unonyora mitsetse miviri yezvinyorwa (kusvika kune makumi manomwe nemakumi matatu) uye zita (kusvika pamasere makumi maviri nemashanu). Kusiyana neAdWords, unogona kuwedzera mufananidzo, chikamu chakayera 50 pixels ne 50 pixels.
- Enda kweIndaneti Iyi ndiyo nzvimbo vanhu vachaenda pavanenge vachinyanya kutengesa yako. Inogona kunge iri peji yepamusoro yepaiti webhusaiti yekambani yako kana kune imwe yemapeji ako ezvehuwandu kana iwe uri kuedza kuvaka vateveri kana rudo.
- Sarudza Vateereri Vevateereri Pakupedzisira, iwe uchasarudza waunoda kuwona matanisi ako. Zvisarudzo zvako zvinosanganisira kutarisa mamwe mazita emabasa, makambani, geography uye mazita evanhu vari pa LinkedIn network. Imwe nzira ndeyekunze kwekambani, kuburikidza ne "LinkedIn Audience Network," kuunganidza mawebsite evhidhiyo anosanganisira mazita makuru mazita webhusaiti.
Panewo sarudzo yekugadzira LinkedIn video ads, iyo inokubvumira kuisa video ye YouTube mumutengo wako.
Peji inotevera inotsanangura zvinoshandiswa neInternIn uye kuti dzinotengeswa sei.
04 we 04
LinkedIn Advertising Guide: Ad Ad Prices
Sezvo nezvimwe zvizhinji zvekutengeserana zvekutengeserana, LinkedIn inokupa sarudzo yekuti iwe unoda kuti mutengo wako uve maererano nenhamba yekutengesa kutambira kwako kunogamuchira kana kuti kangani inoratidzwa. Mhando mbiri idzi dzinowanzonzi "mari inoshandiswa pahomwe" kana "kutsva-throughs", uye "maonero.
Mamwe mabhizimisi anoshandisa zvishoma-chekutanga kuti aongorore kubudirira kwezvimwe zviziviso, uye shandura ku-impression-based pricing mushure mekunge vaona kuti chikwata chiri kushanda uye kuwana huwandu hwakawanda hwekutsvaga.
Iwe uchagadzirisa imwe yero yekutengesa yakatarwa zvichienderana nokuti uri kushandisa zvitsva-kuburikidza kana maonero. Kana ichitsvaga, iwe "uchatenga" kana kuisa mari yakawanda yaunoda kubhadhara pahomwe imwechete, pamwe nebhadharo yezuva nezuva, iyo yaunenge uchida kushandisa (inofanira kuva inenge $ 10 pazuva.)
Kana ukasarudza mafungiro-based based pricing, mari yacho ichava chiyero chakagadziriswa pa1 000 zviratidzo zvezvivako zvako.
Muzviitiko zvose izvi, mari chaiyo ichasiyana maererano nekuwanda kwamamwe makambani ari kukwikwidza panguva imwe chete. LinkedIn ichakuratidza iwe unofungidzira maererano nemamiriro ezvinhu epanguva yemusika, uyewo kuratidza iwe zvakadzama mitengo chaiyo kana ad yako ichienda kurarama.
Minimum Costs - Kune $ 5 yokutanga yemari inowanikwa kamwe chete. Mushure maizvozvi, zviduku zvinodarika $ 10 pazuva nokuda kwezvinhu zvinodhura-pa-pakashamba, uye $ 2 pahomwe pane imwe yeruzhinji, kana $ 2-per-chikamu maonero.