Maitiro eApple Transformed Music uye Upenyu Hwedu

Yeuka apo Internet-based jukebox yakadzika zvakadzama yaingova kurota here?

Yakabudiswa pakutanga: Dec. 2009
Yakapedzisira kushandurwa: Sept. 2015

Zvakaoma kunyatsotsanangura kuti kunyatsobatanidzwa kwePod ne iTunes, uye hutungamiri hweApple huchenjeri, hwakashandura hupenyu hwedu mumakore gumi apfuura. Zvichida nzira chete yekunyatsonzwisisa ndiyo yekuve kombiyuta / Indaneti / muimbi mumhanzi muna 2000.

Asi kunyange kuyeuka nguva iyoyo haisi nyore. Zvakaoma kurangarira zvakajeka nguva isina iPod uye iTunes. Zvinonzwa sokuti vagara vagara nesu.

IInternet uye kuchinja kudijita zvakakurudzira marudzi ehuwandu hwemangwana, teknolojia, uye mutsika zvakashandiswa kutora makumi emakore akawanda. Iko kushandurwa hakukwanisi zvakadaro-kutora mhizha yemapepanhau rinopisa pamusoro pomuenzaniso wayo wekufa semumwe muenzaniso-asi zviri kuitika nokukurumidza kudarika kare.

Kugadziriswa kwePod neTunes ndiyo microcosm yehuwandu hunochinja-hutano, bhizinesi, uye tsika-yegumi yekupedzisira nehafu.

The iPod: Kubva kuSidelines kusvika Mutungamiri we Pack

Haasi munhu wose anozviziva, asi iPod yakanga isiri yekutanga MP3 player. Zvechokwadi, Apple inotendera MP3 player misika kukura kwemakore asati apinda.

Kunyange zvazvo zvigadzirwa zvakawanda zvainge zvasvika pamberi payo, iPod yaiva yakanakisisa yeboka iyo yakatanga. Yakaiswa nyore nyore uye kusununguka kwekutakura mimhanzi kwakanga kusina kufanana. Izvo zviri nyore zvakaramba zviri pamwoyo wePod kunyange sezvazvakanyanya kuwana, uye zvakanyanya simba, zvinowanikwa.

Zvaisava pachena kuti iPod yaizoenderera mberi kutengesa mazana emamiriyoni emauniti. Pakutanga kwayo, iPod yakabata nyimbo 1000 uye yakashanda pane Mac. Vamwe vakatsvaga chigadzirwa, vachichiona seimwe michina ye Apple. (Ndiyo imwezve shanduko huru iyo ipod / iTunes axis yakakonzera: Apple ikozvino mutsika uye mutengesi wemari. Kwemakore iye zvino, iri kutengesa zita rekambani inokosha kwazvo munyika uye ine zvishoma zveimwe makambani makuru.)

Muna 2001, vatambi ve MP3 vaiva tsanangudzo yekutanga-yakagadzirwa. Navo-kana vana vavo, mafoni-mafoni-anoita sehomwe muhomwe imwe neimwe kana bhegi, kusiyana kwakanyanya pakati penguva ino uye ikozvino kwakajeka.

Kuunza yose yemimhanzi yako pamwe chete newe kwaive kusingafungi pamberi pePod. Panguva iyo iPod yakaiswa, ndakada kutora raibhurari yangu yemimhanzi-anenge 200 CD-neni. Nzira yangu yakanakisisa yaiva CD player iyo yakatamba MP3 CDs. Mutambi wacho anodhura $ 250 uye angadai akandiudza kuti nditakure 20+ CD. Zvimwe zvinotakura kupfuura 200, asi izvozvo hazvina kukodzera muhomwe! Iyo iPod yakachinja zvose izvo. Nhasi, foni yangu ine nziyo dzinopfuura 12 000 pamusoro payo uye yakawanda nzvimbo yakasara.

Pamberi pePod, mimhanzi yakanga isiri kwose kwose. Mushure maro, varaidzo yose inoshandiswa. Semushambadziri wefaira, iPod yakaisa hwaro hwemafoni emafoni, the Kindle, nemamwe mafaira efoni.

Kuti uenzanise kukanganiswa kwePod, edza izvi: kuverenga nhamba yevanhu vamunoziva vasina MP3 player kana mafoni.

Funga nezvazvo. Zvechokwadi, pane michina anenge anenge wese ane-terevhizheni, motokari, foni, chero-asi iyo ndiyo mhando uye michina kubva kumakambani mazhinji akasiyana. Izvo hazvisizvo nevanotamba MP3. Kana vakawanda vanopfuura 20 muzana yevana MP3 player muhupenyu hwako vane chimwe chinhu kunze kwePod, ndingadai ndakatya.

Ndiyo nzira yaunoyera nayo tsika-yakawandisa.

iTunes Inotora Stage

Apo makore gumi akatanga, iTunes yakavapo, asi kwete sezvatinoziva nhasi. Yakatanga hupenyu se SoundJam MP. Apple yaitenga iyo muna 2000 uye yakaitora zvakare iTunes muna 2001.

Iyo yepakutanga iTunes haina kutumira mimhanzi kuPod (iyo yakanga isinapo zvakadaro) uye haina kutengesa mimhanzi yakadzingwa. Yakangobvarura maCD uye yakadhura ma MP3.

Muna 2000, pakange pasina chekuita chekutsvaga mumutambo wemimhanzi yakakanganwa . Asi paiva nehope: jukebox yekudzika kwakakwana, yakagadzirirwa paInternet, iyo munhu wese angashandisa kunzwa chero rwiyo rwakamborembwa chero nguva yavaida.

Kurota ikoko kwaive kwakaparadzaniswa, uye makambani mazhinji akaedza kuzviona. Vamwe- Napster uye MP3.com, zvikurukuru-vakaswedera pedyo, asi vakakundikana pasi pekurema kwemakambani emakambani emhosva. Nokuti kwakanga kusina kodzero yakanaka yemutemo yekutora, piracy yakawanda.

Zvadaro kwakauya iTunes Store. Iyo yakatanga muna 2003, ine mazita makuru uye indie maratidziro, kutengeswa kwematengo- $ 0.99 yerwiyo, $ 9.99 pamabhuku akawanda-uye kwete-isina musoro yekugadzirisa kodzero dzekodzero .

Kungofanana nevatengi vainge vane nzara nokuda kweizvi zvinogona kupfupiswa mune imwe nhamba: mumakore masere chete, iTunes yakabva kune imwe nzvimbo yepamusoro yeimba yemasitori esimbi kusvika kune mutengesi mukuru wemimhanzi pasi rose.

Nyika huru. Kwete iyo yakawanda paIndaneti, yakakura kupfuura kupi . Yakapfuurira apo vatengi vaitenga mimwe mimhanzi kupfuura zvichida kare uye hurukuro yemimhanzi-Tower Records, inouya mupfungwa-yakabuda mune bhizinesi. Hazvina kufananidzira zviri nani kwekuchinja kubva kuchimiro kusvika kuchidimbu mumakore gumi kupfuura izvozvo. Kuti aise chimwe chinhu chakanakisisa pamusoro payo, Apple iye zvino ingangodaro inokosha mumutambo wemimhanzi, ichipiwa simba reTunes uye iPhone kuti ikudzwe uye kugoverwa.

ITunes zvakare yakashandura mararamiro atinoita nevhidhiyo. Iye zvino tinotarisira kuwana mhizha yatinoda chero nguva yatinoda. Tinotarisa TV pane purogiramu yedu, chero mimhanzi inogona kuva nayo kune zvishomanana mutsinho. Apple haina kuvasika, asi ndiyo inonyanya kugovera podcasts. Iko zvino yava chikamu chechikamu chemashoko ezvehupfumi.

Mazuva ano, vanhu vanowanzochera kana kugovera mimhanzi kupfuura kutenga CD (vakawanda vakasiya mimhanzi chaiyo zvachose; kana ini ndisingagoni kuwana rwiyo paIndaneti, ini handiwanzozviwana zvachose), uye kuchinja uku kunyanya kuchinja bhizinesi. Izvo zvinotungamirira kumaketani emaketani emaketani akafanana neNewbury Comics vachigutsikana kuti hupenyu hwavo hunotyisidzirwa pasinei nokuti vane maduka 28 muNew England (by 2015, nhamba iyoyo yakanga iri pasi kusvika 26).

ITunes-pamwe naNapster pakutanga kwemakore gumi uye MySpace mukati-vakadzidziswa chizvarwa chevaimbi vemimhanzi kuti Internet ndiyo yekutanga, nzvimbo yakanakisisa yekuenda kumimhanzi. Sezvakangoita mamwe maindasitiri akadzidza, kana kushanduka kudijitari kunotanga, hakuna kudzokera shure.

Iyi ndiyo nzira-iyo kusvikira imwe sarudzo epochal inokurudzira kudhinda digital.

Apple Inopindura Pakukwirirana neApple Music

Pakazosvika gore ra2013, shanduko itsva yaive yakazara uye Apple yakanga iri kutamba kubata. Sales of music downloads were getting smaller, replaced by streaming music services . Panzvimbo pokuva nemimhanzi, vashandi vaibhadhara kubhadhara kwemwedzi wega kwemimhanzi yavanoda. Icho chakanga chiri chimiro chakanaka chejechaki risingaperi risina kufuridzira Napster uye iTunes.

Vatambi vakakurumbira, kunyanya Spotify, vaiva nemakumi emamiriyoni evashandisi. Asi Apple yakanga ichiri kubatisisa nzira yayo yekudzivirira-tarisa neTunes.

Kusvikira zvisiri. Muna 2014, Apple yakagadzirisa zvikuru iyo, yakashandisa US $ 3 bhiriyoni kutenga Beats Music, iyo yakazvirumbidza mutsara unonyatsobudirira we headphones nevakurukuri, pamwe nekushambadzira musasa webasa.

Apple yakapedza gore ichigadzirisa kuti mimhanzi yevhisi uye muna June 2015 yakatanga Apple Music . Basa iro, rinowanikwa pamabhizimisi-mutengo wakakwana we $ 10 / mwedzi, inoshandisa vashanduri vachifambisa chero chero rwiyo rwuri muTunes Store, vakawedzera Bheat-1 inoshevedzwa, uye nezvimwe. Iye zvino, Apple iri kukwikwidza musoro-ku-musoro naSpotify, pane Spotify's own turf.

Kuongorora kwokutanga kwaApple Music kwave kusanganiswa , asi zano reApple muzana remakore rechi21 rave riri kurega vamwe vapiyona mapiyona matsva uye vopinda uye vagovatungamirira gare gare.

Nguva bedzi ichataurira kana inogona kushanda magetsi mamwechete pamunharaunda wekutsvaga sezvaiita MP3 player, mafoni, mafoni, uye mahwendefa. Asi nekubudirira kwakanyanya mumakore gumi nemakore apfuura, ndaisazopengana neApple.