Ko mateta emeta ane simba here pawebsite yako SEO rankings?
Meta Tags ndezvakakosha, asi kazhinji kusanzwisiswa, zvimwe zvewebhu web design. Meta Tags rine mashoko kana "metadata" pamusoro pewebsite yako. Aya mashoko, ari mu
Zvino, iwe ungangodaro wakacherechedza kuti "injini dzekutsvaga" dzakanga dzakabatanidzwa mune zvinyorwa zvambotaurwa. Hongu, injini dzinoita kuverenga metadata yemaiti, asi haishandisi mashoko iwayo mukutsvaga kwavo maitiro ekugadzirisa zvakare. Makore apfuura, injini dzekutsvaga dzakashandisa Meta Tags seimwe yezviratidzo zvakakonzera zvikwereti, asi kushandiswa kwakanyanya kwemashoko aya kwakaparadza kushandiswa kwavo sechiratidzo chekutsvaga mune dzose huru dzekutsvaga injini nhasi. Izvi zvinokonzera kuvhiringidzika kwevanhu vakawanda vanogona kunge vamboudzwa kuti vaifanira "kushandura meta dzavo" kuitira kuti vakwanise kutsvaga kutsvakurudza injini, asi vasina kuchengeta kuchinja mune SEO maitiro uye vasingazvioni izvozvo, vachiri kukosha nenzira dzakawanda, Meta Tags haichave nechinetso pakutsvaga injini rankings.
Saka maMeta Tags anoitei zvino uye anobatsira sei nzvimbo kuti ive yakagadzirirwa vanhu ? Heino mhepo yeMeta yakawanda inowanzoshandiswa pawebsite uye zvakananga chinangwa chavo.
Tsanangudzo
Meta Description tag ndeimwe yei yakashandiswa kushandiswa nevanotsvaga kutsvaga zvinangwa. Nemhaka yeizvi, vanhu vakawanda vachiri kukanganisavira kuti vanogona kudyara tag iyi ne SEO-centric keywords uye zvinokanganisa kutsvakurudza injini yavo. Izvo hazvisisiri izvo, asi izvozvo hazvirevi kuti tag iri haisati yakakosha. Nhamba dzakawanda dzekutsvaga dzichishandisa zvinyorwa zvepa tag, iyo inofanira kunge ine tsanangudzo pfupi yezvakagadzirwa papeji iyoyo, sezvinotsanangurwa kushandiswa mujiji yemhinduro yejini injini (SERP) apo peji iyoyo inodzorerwa nemubvunzo wekutsvaga. Hapana chivimbiso chekuti injini yekutsvaga ichashandisa shanduro kubva Meta Description tag yako, asi inotora semuenzaniso, naizvozvo inyaya yakanaka kunyora tsanangudzo yakajeka, tsanangudzo yeji rako uchishandisa tag iri.
Mashoko
Nheyo dzaiva imwe tag iyo inotsvaga injini inoshandiswa kushandisa muzinga ravo yekuverenga. Iyi ndiyo iyo yaive yakashandiswa kushandiswa zvisina kufanira uye haisisiri chimwe chinhu muzvikwata. Dzimwe nyanzvi dzeSEO dzinoshandisa mutambi uyu kungoita kuti uone mazwi ekuti peji rakapiwa rakagadzirirwa. Kunyange iyo tag isingabatsiri SEO rankings, inopa chero munhu anoshandisa purogiramu yewebsite ruvara rwakakwana rwemashoko makuru anoshanda pane iyo peji.
Munyori
Mheti yeMeta Munyori inowanzoshandiswa kurondedzera munhu kana kambani yakagadzira peji iyo kana webhusaiti, zvakangoita sechinyorwa mumutsetse. Vamwe web designers vanosarudza nzira iyi pavanowedzera "Website yakagadzirwa ne" "link" muchitsiko chesaiti.
Robots
Ita reMeta Robots inobvumira vashandi vekutsvaga vatsva kuziva kana kuti kwete peji inofanira kunge yakanyorwa uye yakabatanidzwa mune dhesi ravo. Kana uine peji pawebsite yako isingafanirwi nevanhu vose, seji pevashandi chete, kushandisa maTabhoti eRobots ndeimwe nzira iwe unogona kudzivisa peji iyoyo kubva kune injini.
Mutauro
Mawebhusayithi ane mapeji ane mitauro yakasiyana anogona kushandisa mutauro weMeta Mutauro kuitira kuti musikana wacho azive kuti rurimi ruripi pepa rakapiwa rwakanyorwa . Izvi hazvisi zvemitauro yekunyoresa makombiyuta, asi nemitauro yevanhu seChirungu, Sipanishi, French, nezvimwewo.
Yakarongedzwa
Meta Revised tag inotarisa apo peji yacho yakagadziriswa pakupedzisira. Izvi zvinogona kubatsira nokuti inobvumira injini yekutsvaga kuziva kana ikozvino kuchinja kwave kuchiitwa pane zviri papeji iyoyo uye kana, saka, peji iyoyo inofanira kukwakuka zvakare uye inodzokorora.
Title Tag
Chimwe chekupedzisira HTML chinhu chakakosha kutaurwa ndiroti
- Iyo yepamusoro yewindo rekushandura, mubhari rekushandisa
- Apo peji iri kuwedzerwa sebhokisiki kana kuti inoda, iyi ndiro zita richashandiswa
- Mune peji reSERP, iri ndiro zita rinoshandiswa peji, kuratidza mazita ekutanga makumi mashanu kusvika ku60
Nyaya yega yega yeHTML inofanira kunge iine 1 tag tag uye tag ino inoshandiswa nemitsva yekutsvaga mukugadzirisa maitiro avo. Zvinyorwa zvegwaro rekufananidzira zvinofanira kunge zvichitsanangurwa pfupi, zvakajeka zvezvakanyorwa zviri papeji iyoyo.
Yakarongedzwa naJeremy Girard musi wa2/24/17