Chii chinonzi typography uye, nekuwedzera, typographic design? Kuti ushandise tsanangudzo yakawanda, typography ndiyo yakagadzirirwa uye kushandiswa kweimba yepakadzi senzira yekukurukurirana. Vanhu vazhinji vanofunga kuti typography yave yatanga neGénenberg uye kukurudzirwa kwechimiro chinokurudzira, asi kudhinda kunodzokorora zvakare kupfuura izvozvo. Iri davi rekugadzira zvechokwadi rine midzi yakanyorwa nemaoko. Kunyora maitiro kunobatanidza zvinhu zvose kubva pamanyoro ekunyora pasi kuburikidza nehuwandu hwemagetsi yatinoona mazuva ano pamapeji ewebhu pamarudzi ose. Unyanzvi hwehupography hunosanganisirawo vanhu vanogadzira mapepa avo vanogadzira tsamba itsva itsva dzinozoshandurwa kuva mafaira emafaira apo mamwe mazano anogona kushandisa mubasa ravo, kubva pane zvakadhindwa kune mamwe mawebsite ataurwa pamusoro apa. Sezvo zvakasiyana nemabasa iwayo angave ari, zvinyorwa zvekunyorwa kwemavara zvinomiririra vose.
The Elements of Typography
Typefaces uye Fonts: Kana iwe wakambotaura kumudziro anoshandisa typography mumabasa avo, zvimwe wakanzwa mazwi "typeface" uye / kana "font". Vanhu vazhinji vanoshandisa mazwi maviri aya nenzira yakasiyana, asi pane chaizvoizvo kusiyana kwezvinhu zviviri izvi.
"Typeface" ndiwo mazwi anopiwa kumhuri yemhando (zvakadai seHelvetica Regular, Helvetica Italic, Helvetica Black, uye Helvetica Bold ). Zvose shanduro dzakasiyana-siyana dzeHelvetica dzinoumba fomu yakazara.
"Shanduro" ndiro izwi rinoshandiswa apo mumwe munhu achitaura nezverimwe chiremera kana chimiro mumhuri iyo (yakadai seHelvetica Bold). Saizvozvowo zvipfeko zvakawanda zvinoumbwa nehuwandu hwemasimboti ega, zvese izvo zvakafanana uye zvine chokuita asi zvakasiyana neimwe nzira. Zvimwe zvinyorwa zvinogona kungosanganisira tambo imwechete, asi dzimwe dzinogona kusanganisira kusiyana kwakasiyana kwee letformform dzinoumba mafonti.
Izvi zvinonzwika zvichinyanyisa here? Kana zvakadaro, usafunganya. Muzvokwadi, kana mumwe munhu asiri nyanzvi yekunyora, vanozoshandisa izwi rokuti "mhando" pasinei nokuti ndeipi yemashoko aya anonyatsoreva - uye kunyange vashandi vakawanda vezvigadzirwa vanoshandisa mazwi maviri aya nenzira imwecheteyo. Kunze kwekuti iwe uchitaura kune wakachena muumbi wezvigadzirwa pamusoro pemichina yekugadzira, iwe unogona kunge wakachengeteka uchishandisa chero ipi zvayo mazwi maviri aunosarudza. Izvo zvichitaurirwa, kana iwe ukanzwisisa kusiyanisa uye unogona kushandisa zvakakodzera mazwi akarurama, iyo haisi chinhu chakaipa!
Typeface Classifications: Dzimwe nguva dzinonzi "generic font families" , aya maboka makuru emhando dzepenjecha zvichienderana nehuwandu hwemagetsi ezvinyorwa zvakasiyana-siyana zvinowira pasi .. Pamapeji eWebhu , kune marudzi matanhatu emafaira ezvinyorwa zvaunogona kuona:
- serif
- sans-serif
- monospaced
- cursive
- fantasy
- script
Kunewo mamwe mazita emamwe mazita ezvinyorwa zvinoputika pane izvi. Semuenzaniso, "slab serif" mafonti akafanana nemashonga, asi ose anoratidza kuonekwa kunogadzirwa nemhando dzakaoma, dzinyuchi pane tsamba.
Imwe mawebsite nhasi, serif uye sans-serif ndiwo mavara maviri akafanana maitiro anoshandiswa.
Typeface Anatomy: Yese yepepeti yakagadzirwa nezvinhu zvakasiyana-siyana zvinozvisiyanisa kubva kune dzimwe nzvimbo. Kunze kwekuti iwe uri kunyanya kuenda mune zvinyorwa kugadzira uye unotarisa kuumba marimi matsva matsva, web designers havawanzodi kuziva zvakajeka zve typeface anatomy. Kana iwe uchida kudzidza zvakawanda pamusoro pezvivako zvekuvaka zve typefaces uye tsamba, pane chinyorwa chikuru pamusoro pe typeface anatomy pane About.com desktop publishing site.
Pachidzidzo chepamusoro, zvinhu zve typeface anatomy iwe unofanirwa kuziva:
- Cap uye x-urefu: Uku ndiko kukwirira kwemashoko makuru mu typeface uye kureba kwetsamba x. Inokutaurira kuti yakareba sei tsamba dzakawanda, uyewo kuti mabhii makuru ezasi achava sei. Fonti dzakakura zvichibva kune idzi mbiri maitiro.
- Vatongi uye vanokwira: Idzi ndidzo zvikamu zvemashoko anoenda pasi nepamusoro pe x-height line. Izvi zvinowanzoreva mazita ezasi. Semuenzaniso, tsamba "b" ine ascender (chidimbu chinonamatira "kubva" kubva pane tsamba) apo tsamba "p" ine descend (zvikamu zvinodonha "pasi" kubva pane tsamba).
Nzvimbo Dzakapoteredza Tsamba
Pane humwe hugadziridzo hunoitwa pakati pehuwandu hwemashoko anobata typography. Dhidhijiti mazita akasikwa ane zvizhinji zvezviitiko izvi munzvimbo, uye pane mawebsite tine simba rakakwana rekuchinja zvinhu izvi zvefaira. Izvi zvinowanzova chinhu chakanaka sezvo nzira isina kutendwa iyo mafonti ari kuratidzwa inowanzodiwa.
- kerning - nzvimbo yakakwana pakati pevamwe tsamba
- kutevera - nzvimbo pakati pemapoka ema tsamba
- kutungamirira - vertical space pakati pemiganhu yerudzi (iyi inozivikanwa semusara-yakakwirira mumashoko ewebhu)
- chiyero - kureba kwemitsara yemashoko
- kuenzanirana - kuratidzika kuisa mutsara kuruboshwe, kurudyi, hukuru, kana kururamiswa
- kugadzikana - tsamba dzakaswedera pamwe chete kuitira kuti maatomies avo awedzerwe, zvichida achiyerera tsamba imwe mune imwe
Zvinyorwa zveTypography Zvimwe
Kunyora mafirimu hakusi kungoita zvinyorwa zvinoshandiswa uye whitespace dzakakomberedza. Panewo zvimwe zvinhu zvaunofanirwa kuchengeta mupfungwa pakuumba zvakanaka typographic system yekugadzirwa kupi zvako:
Kunyanya kuchena: Kuyerera ndiko kuwedzera kwekufungidzira (-) pamagumo emitsetse kubatsira kubvisa matambudziko mukuverenga kana kuita kuti kururamisa kuonekwe zviri nani. Kunyange zvazvo kazhinji inowanika mumapepa akadhindwa, vazhinji vese web designers vanorega kufungidzira uye havashandisi mubasa ravo nokuti haisi chinhu chinotarisirwa zvakanaka zvakananga newebhu web browser.
Rara: Rutivi rwakasina kuvhara rwebhokisi rwemashoko rinonzi rag. Paunoteerera kunyora, iwe unofanirwa kutarisa pamashoko ako zvinyorwa sezvose kuti uone kuti rag haisi kukanganisa kugadzirwa. Kana rag ichinge yakakanganiswa kana kuti isina kukwana, inogona kukanganisa kuverenga kwemashoko akanyorwa uye inoita kuti iwedzere. Ichi chinhu chinongorongedzerwa nechokushandura maererano nekushandura rudzi rwemutsara kuenda kumurongo.
Chirikadzi Nherera: Shoko rimwe chete pamagumo echandori chirikadzi uye kana iri pamusoro pehurukuro itsva iyo nherera. Chirikadzi nherera dzinoita zvakaipa uye zvinogona kuoma kuverenga.
Kuwana mitsetse yako yekutumira kuonesa zvakakwana mu web browser ndiyo inokurudzira, kunyanya kana iwe une webhusaiti yekubvuma uye maonesheni akasiyana-siyana ezvisikwa zvakasiyana-siyana zvekrini. Chinangwa chako chinofanira kuva chekuongorora nzvimbo yacho zvakasiyana-siyana kuedza kuumba zvakanakisisa kutarisa zvichibvira, apo uchibvuma izvozvo mune dzimwe nguva zviitiko zvako zvichave nemahwindo, nherera, kana zvimwe zvishoma-kupfuura-zvakanaka mawonesi. Chinangwa chako chinofanira kunge chiri kuderedza zvinhu izvi zvechimiro chekugadzira, asiwo kuva chechokwadi mukuti iwe haugone kukwanisa kukwana kwehutanho hwemahwindo uye kuratidza.
Matanho ekuongorora Chepo yako
- Sarudza mufananidzo wacho zvakanyatsotarisa, kutarisa maitiro emhando yacho uyewo mhuri ipi yerudzi rwayo.
- Kana iwe ukavaka chigadzirwa uchishandura mashoko ekuchengetedza , usabvumira kugadzirwa kwekupedzisira kusvikira watoona mharidzo chaiye mukugadzirwa.
- Ngwarira pane zvishoma zvinyorwa zve typography .
- Tarisa pavharo rimwe nerimwe remashoko sekuti rakanga risina mazwi mairi. Ndeapi maumbirwo anotsetseka pane peji? Iva nechokwadi kuti maumbirwo acho anotakura peji rose rakagadzirwa mberi.
Nyaya yekutanga naJennifer Krynin. Yakarongedzwa naJeremy Girard musi wa7/5/17