Mobile App Monetization Models

Nzira Yaunogona Kuita Mari Kubva paZvitoro Zako

Vakawanda vekufambisa mapurogiramu emafaira vanogadzira mapurogiramu zvikuru zvichienderana nekuti iyo inoda. Zvisinei, izvi zvinosanganisira mari, maererano nenguva, simba uye zvakakosha, mari. Paunenge uchigadzira purogiramu, uchiiisa kumusika weku app uye chaizvoizvo kuigamuchira inogamuchirwa ishamwari inayo pachayo, inovawo yakakosha kuti wekugadziridza afunge nezve nzira uye nzira dzaanokwanisa kuita mari kubva purogiramu iyoyo.

Kusarudza nzira yakakodzera yekugadzirisa mari yakakosha ndiyo inonyanya kukosha kuti kubudirire kwebasa rako, uye iwewo uri dambudziko rakaoma kukuyambuka. Pano, iwe unofanirwa kutarisa pakusika yakakwana zvakakwana zvekuwana mari, pasina kukanganisa huwandu hwehutano uye ruzivo rwevashandi rwepurogiramu yako.

Muchikamu chino, tinokuunzirai mazita emakona makuru ekugadzira mari inowanikwa kwauri.

Paid Applications

Mufananidzo © Spencer Platt / Getty Images.

A pay pay application model inoda kuti iwe udzoke mutengo we app yako. Iwe unomira kuti uwane mari yakanaka kana app yako ichibudirira mumusika uye inobudirira kumusoro . Zvisinei, haisi nguva dzose chivimbo chokuti unokwanisa kuita mari yakakwana nemapurogiramu akabhadharwa.

Kazhinji, vashandisi vanosarudza kubhadhara chete mapurogiramu kubva kune vakagadzirwa nevashambadzi vakakurumbira. Kunze kweiwo, iwe uchava nehupfumi-yehupfumi-hutano hunoita kuti utarise pano - vashandisi veIndaneti havakwanisi kubhadhara mapurogramu sevashandi veIOS. Iwe unofanirwa kuwedzera uchiyeuka mupfungwa kuti app yekuchengetedza inochengetedza purogiramu yebatsiro yaunoita kubva purogiramu yako uye naizvozvo, iwe unogona kunge usingakwanisi kuwana mari yakawanda pakupera kwayo yose.

Free Applications

Mufananidzo © ullstein bild / Getty Images.

Iwe une nzira dzakakwana dzekuwana mari yakanaka kubva kune yako yega yega app . Izvi zvinosanganisira freemium models uye in-app purchase. Freemium mienzaniso inosanganisira kugovera purogiramu yakasununguka yekusununguka uye kubhadhara vashandisi kuti vadzike uye vauye nehuwandu hwehutauri hwemagetsi

In-app purchasings , iyo inogona kushandiswa nemhando dzose dzepachena uye dzakabhadharwa, dzakashandurwa uye dzakanaka. Iwe unogona kusarudza kubva pakati pemhando dzakasiyana-siyana dzekutengesa kwe -app . Vashandi vanogona kubvunzwa kuti vatenge kutenga maitiro matsva ehurongwa, gamuchira zvinyorwa uye uzarure mazinga matsva uye zvombo mumapurogiramu emitambo. Hazvina maturo kutaura, app yako inoda kupa hukuru hunokosha hwekubatana uye kuva nehupamhi hwepamusoro, kuti uedze vashandi kuti vaite in-app purchase.

Mobile Advertising

Image & caption; Priya Viswanathan.

Kutengesa mafoni kune zvigadzirwa zvayo uye minuses. Zvisinei, chokwadi ichocho chinoramba chiri kuti chimwe chezvinyanya kuzivikanwa, sezvakanyanyawo kunyanya kushandiswa, pakati pekushandisa mari yekuenzanisa mhando. Kune marudzi akasiyana-siyana emafambisi ekufambisa mafoni anowanikwa nhasi, mumwe nomumwe anopa zvikamu zvakasiyana nezvinobatsira. Vakawanda varikuvandudza vanoedza kusanganiswa kwakasiyana kwemafoni ezvigadzirwa zvemafoni uye vozosarudza izvo zvinoshanda zvakanakisisa zvezvibato zvavo. Heino urongwa hwema platform:

Zvinyorwa

Mufananidzo © Martin Ringlein / Flickr.

Uyu muenzaniso unosanganisira kupa shanduro yepachena mahwindo ndokubva athura muridzi webasa rekubhadhara rakapiwa. Inoshanda zvakanakisisa kumapurogiramu anounza dhiyabhorosi dhiyabhorosi (zvichienderana, pepanhau uye mabhadharo emagazini), mukutsinhana kwekugadziriswa kwemwedzi pamwedzi.

Iyi purogiramu yekuita mari yakakosha inoda kuti iwe uise zvakawandisa pakuvandudza nekuchengetedza purogiramu yako. Kunyange zvazvo iyo inogona kubatsira kubhadhara mari yakawanda yemari, inoshanda chete kana iwe uchipa hukuru hwepamusoro panguva dzose uye mabasa ako anozivikanwa nevashandisi.