Zvinyorwa zveTunes zvakatanga kutanga musi waApril 28, 2003. Pfungwa yaP Apple yakanga iri nyore - ipai dare rekuchengetedza iro vanhu vanogona kutenga uye kutora mimhanzi yepamutambo kudiwa. Pakutanga, dare rega rakabata 200 000 tracks uye chete vashandisi ve Mac vakagona kutenga uye kutumira mimhanzi kuPod . Vashandi vePC vaifanira kumirira kusvikira muna October 2003 kuitira kusunungurwa kweWindows version ye iTunes. Nhasi, Tora yeTunes ndiyoyo mutengesi mukuru wemimhanzi yedijiti muUnited States uye yatengesa kupfuura nhamba gumi nezviri nziyo.
Mazuva Ekutanga eTune & # 39; s
Apo Apple yakatanga kutumira iTunes digital music service iyo yakange yasayina maitiro nemabhii makuru emarenda. Mazita makuru akaita se Universal Music Group (UMG), EMI, Warner, Sony, uye BMG zvose zvakasayirirwa kuitira kuti mimhanzi yavo iwanike paTunes Store. Zvichiitika, Sony uye BMG zvakabva zvabatana kuti dzigadzire Sony BMG (rimwe remabhuku makuru mana emimhanzi).
Kuda kwekukurumidza kwakatanga uye hazvishamisi kuti maawa gumi nemashure mushure mekunge basa racho rokutanga rarama, raive rakatengesa mamiriyoni 275,000. Vhidhiyo munguva pfupi yakatevera vakaenderera mberi kubudirira uku uye vakapa Apple ine hurukuro yepurogiramu yakaita kuti iwedzere kubudirira.
Global Rinotanga
Pamazuva ekutanga eApple, Store yeTunes yakanga inowanikwa kune vatengi veUnited States. Izvi zvakashandurwa muna 2004 apo nyaya dzakawanda dzekuEurope dzakatanga. Shop Store yeTunes yakatanga muFrance, Germany, United Kingdom, Belgium, Italy, Austria, Greece, Finland, Luxembourg, Portugal, Spain, uye Netherlands. Vashandi muCanada vaifanira kumirira kusvika musi waDecember 3, 2004, uyo waiva mushure mokunge European roll-out inopinda muTunes Store.
Global inoenderera mberi yakaenderera mberi munyika yose pamusoro pemakore zvichiita iTunes kuchengeta basa rakanyanya kupararira yemimhanzi pasi pose.
DRM Kurwisana
Mumwe wevakanyanya kutaurwa pamusoro pezvinyorwa muTunes's histori ndezvechokwadi kuti Digital Rights Management kana DRM kwenguva pfupi. Apple yakagadzira teknolojia yake yeG DRM, inonzi Fairplay, iyo yakangobvumirana ne iPod, iPhone, uye zvishoma zvevamwe vatambi vemimhanzi ye digiti. Kune vakawanda vashandi, zvipingamupinyi izvo DRM zvinowanikwa pamashizha akatengwa (kusanganisira video) ifupa rekukakavara. Nenzira yakanaka, Apple ikozvino inotengesa zvizhinji zvenziyo dzayo pasina DRM kuchengetedzwa, kunyange mune dzimwe nyika kune dzichiri nziyo dzeZV dzakachengetedzwa muTunes music catalog.
Achibudirira
Apple yakambopemberera kubudirira kwakawanda kwemakore, akadai se:
- Kutengesa nziyo dzemamiriyoni makumi manomwe mugore rayo rokutanga.
- Mamiriyoni 1 emavhidhiyo emimhanzi akatengesa mazuva makumi maviri pashure pokutanga kuiswa muna 2005.
- 2006: 1 bhiriyoni nziyo dzakadzingwa uye pfuma ye 88% yemitemo yepamutemo inotengesa mari yemugove (US)
- 2007: Zvichengetedzwa zveTunes zvakave nzvimbo inonyanya kuzivikanwa munyika kuchengetedza mafirimu; Mafirimu maviri emamiriyoni akanga atengeswa.
- 2008: Apple yakashambadzira nziyo dzinopfuura mabhiriyoni mana dzaikonzerwa uye dzave dzichiva mutengesi wechipiri mukuru wemimhanzi ye digalog muUnited States
- 2010: Nziyo dzinopfuura mabhiriyoni gumi dzakadzingwa.
- 2011: 15 biliyoni mapurogiramu akatevedzwa.
Iconic Status
Gwaro reTunes ndiro zita rezviratidzo richagara richingoyeukwa sevhisi yakaburitsa mhizha rekuteerera mimhanzi yepamutemo. Kubudirira kwahwo kwakanyanya kusvika pano haisi yehuwandu hwemasvikiro akabuda kubva mumasitolo ayo (kunyange zvazvo ari akanaka kwazvo), asi nzira yakachenjera iyo yakashandisa hardware yayo kuti inotengesa vatengi kuTunes Store yayo. Nehuwandu hwemitambo yemimhanzi yeInternet yava kuonekwa, vazhinji vavo vanopa (dzimwe nguva) kutengesa kushandiswa kwemasvikiro, Apple inoda kuve nechokwadi kuti inopfuurira nezvino uye yemangwana mafambiro ekudzivisa kupikisana uye kuchengetedza kutonga kwayo.