Ikozvino mafambiro ekufambisa kwemafambisi uye kutengeserana kwemafambisi ndiko kushandiswa kwakawedzerwa kwehuwandu hwemagariro evanhu kutenga mabhodhi Iyi tsika inokurumidza kukurumidza pakati pevashambadziri vakasiyana-siyana, mhiri kweprothora yemagetsi emafaira uye mapuratifomu. Kuziva kukosha kwekushandisa mabhii aya, vatengi vanogadzirisa vatengesi vava kutosvetuka pajecha, vachitsvaka kukohwa zvakanakisisa kubva mazviri.
Inonyanya kuzivikanwa nevanhu vanoita sepaIndaneti uye Twitter iko zvino yatanga kuisa kutengesa mabhatani, nokudaro zvinopa mikana yekutsvaga yakashambadzira yevatengi. Izvi zvinobatsira vatengesiwo, avo vanogona kusvika kune vakawanda vateereri venyika, kuburikidza nekushambadzira pazvikwata izvi. Kunyange zvazvo vaduku vashambadzi vangave vachida kuisa pfungwa kune vamwe vaviri vakatsvaga mapurisa, vatambi vakakura vaizoparadzira mabasa avo mumigwagwa mikuru, saka vanogona kugadzira chikuru chevatengi ivo pachavo.
- Nhamba Yekufambisa Kwemafodya Kwakambochinja sei muna 2015
The Rise of mCommerce in Social Media
Zvinenge zvichida kuti vazhinji vezvemagariro evanhu vese vanozopa basa risina basa rekubhadhara - izvi zvingasimudzira mararamiro avo ezveshumo, uyewo kuwedzera kukosha kuIndaneti yavo. Iko kukurumidza kukurumidza kuwedzera kwekutengeswa kwe -in-app uye kubhadhara kunotarisirwa kutora ichi chifambira mberi mberi. Munguva pfupi, vatengi vaizokwanisa kutenga uye kubhadhara chero chigadzirwa, kuburikidza nemhando ipi neipi yeserura, inomhanya pamusoro peiyo chero ipi zvayo yekushandisa.
- Mobile-First Strategic: Izvi zvinoshanda sei kuRwanda
Heino maitiro avamwe vanozivikanwa zvikuru mumagariro evanhu ekukohwa kuwana zvikomborero zvekutenga mabhatani:
- Facebook ne Twitter munguva pfupi yapfuura vaisanganisira kutenga mabhii mukati mezvikwata zvavo zvakatsigirwa. Aya mabhodhi anobvumira vashandi kuti vatenge zvigadzirwa mukati memushandi wacho pachavo, pasina kuendesa kune imwe kunze kweApp or Website. Pinterest yakataurirawo kuti bhodhi rayo raitenga raizouya nokukurumidza.
- Google ikozvino inofungidzirwa iri kuronga kuwedzera kutenga mabhatani kuti upiwe mitsva yekutsvaga pane mafoni nemapiritsi. Izvi zvinogona kusimbisa ruzivo rwakasiyana zvachose kune vashandisi, asiwo kuumba mikana yevatengesi kuti vashandure vaenzi vavo kune vatengi.
- Snapchat inonzi inoshandiswa mukubatanidza kushambadzira kwemafambisi uye kutumira mameseji, pamwe neanonzi inotengeswa mubasa rekushandisa, Spring. Nezvo izvi, kambani inoronga kubvisa mararamiro ekutengeserana kwekutengeserana.
Tenga mabhii anonyanya kutsvaga vanotengesa vatsva, vanoita pakarepo kutenga paIndaneti. Iyo nguva yakawanda yavanotora kuti vafunge vasati vapedzisa kutenga, vaduku ivo vangangodaro vanogadzira iyo iyo kutenga. Vatengesi vaizoita zvakanaka kuti vanzwisise izvi uye vauye kushanyira kusina kushandiswa, kutenga uye kubhadhara kune vatengi. Kuwedzerwa kushanda zvakanaka kunobatsira kuti vasvike kune vazhinji vevashandisi; nokudaro vachigadzira ruzhinji rwevatengi; pakupedzisira, kuwedzerwa kuwedzerwa kutengesa.
- Tenga Mabhokiti: Matambudziko Avanoshandisa Mafambisi eSunhare Social Networks
Makomborero eShupfenyuro reMedia Commerce
Zvemagariro ezvematongerwo ezvematongerwo enyika hazvizogoni kuendesa nzvimbo dzekutengesa nguva dzose munguva yemberi iri pedyo. Zvisinei, inopa vanotengesa mukana mukuru wekusvika kune imwe huru, ikozvino isati yawanikwa, mutengi wevatengi, yakapararira munyika yose. Izvo zvikamu zvakawanda zvavanosanganisira mumutauro wavo, vatengesi vakawanda vanowedzera kuwedzera kwekutengesa uye mararamiro emiganhu.
Zvemagariro ezvekutengeserana zvekutengeserana chinhu cheMCommerce, icho chave chawana kugamuchirwa munyika dzakawanda kumativi ose enyika; kunyanya mumisika yakadai seChina, uko pfungwa yekutengeserana yekutengeserana iri pamwero wayo. Zvisinei, ichiri chitsva kuUnited States uye chiri kungotanga kuisa chiratidzo mukati meAmerica. Nokudaro, kuongororwa nemasangano ehupfumi uye kushandira kune vateereri-vasina kudzidza kunze uko, kunofanira kunge kunofadza kune mAmerican mCommerce industry.
Vatengesi vakawanda ndivo vanogona kunge vari vekutanga kutanga, nekuongorora nzira dzakasiyana uye pakupedzisira kugadzirisa pane izvo zvinovapa zvakanyanya kudzoka. Chero zvazvingava, zvichava zvinonakidza kucherechedza zvakakonzerwa nehuwandu hwemagariro evanhu kutenga mabhizinesi pamusika weAmerica uye kune dzimwe misika kumativi ose enyika, pamusoro pemakore maviri anotevera.