Nzira Yokutenga Twitter Ad uye Kwokuiisa Iyo
Twitter kudhinda yakakura zvikuru mumakore kubva pakatanga network-blogging network kutanga kutendera vatengesi kuti vatenge nzira yavo mukukurukurirana kunoitika kuburikidza nemabhiriyoni ema tweets.
Aina dze Twitter Advertising
Twitter inopa mikana yakawanda yevatengesi vanoda kushambadzira pa micro-blogging network, uye aya maikota ad ad Twitter ari kuwedzera simba nguva dzose. Dzinosanganisira:
- Inokurudzirwa tweets - Ichi chinobvumira vatengesi kana makambani kuti vanyore tweet uye vauise muzvigaro zvevamwe vanhu kana maakaiti, kana mumigumisiro yekutsvaga yakabatana, zvichibvumira kuti mharidzo yekutengesa ifike kune vakawanda vakateerera. Rimwe nerimwe "rinokurudzirwa tweet" rinoratidzwa nemuseve muduku wejena unoreva zvivako pa Twitter (museve wejena unowanikwa mumufananidzo pamusoro apa.) Muchirimo cha2013, Twitter yakawedzera mazwi ekutarisa kune iri purogiramu yepa tweet. Keyword targeting inobvumira vatengesi kuti vatarise maTweets avo vanobvumirwa muvashandisi 'nguva yakavakirwa kubva pane zvakakosha mazwi avo vanyori vakanyora mumatope avo. Mukuwedzera kune mazwi makuru, vatengesi vanogona kutarisa matanho avo anobva pane geography, zvinyorwa zvemashoko, zvepabonde nezvimwe.
- Inotsigirwa Nhoroondo - Iva nekodhi yako / purogiramu yakaonekwa nevanhu vakawanda apo inowanikwa mu Twitter ye "wekutevera" rondedzero yeakaunti dzakakurudzirwa (sezvinoratidzwa neVerizon "yakasimudzwa" mufananidzo uri pamusoro.) Paunobhadhara kukurudzira account yako , Twitter inotanga shanduro inofanidza vateereri vebhuku rauri kukurudzira pamwe nezvose zvaro zvishandiso chekushandisa kuti vawane maverengi anoita seanofanana, saka inogona kuratidza purogiramu yako kuvanhu ivavo vari "vanozotevera" tab. Twitter inobvumira chimwe chekutsvaga nemakambani ayo akakurudzirwa - unogona kuratidza akaunti yako kune vashandisi maererano nenharaunda yavo, zvepabonde, zvido zvemashoko, zvepabonde kana rudzi rwekombiyuta.
- Kukurudzirwa Tsika - Tsika ndezvinyorwa kana mahedheni ari kuwana kushandiswa kwakanyanya pa Twitter, uye vatengesi vanobvumirwa kutenga nzira yavo kuenda kumusoro kwezvenyu yezvinyorwa zvinofambisa. Apo mutengesi anotenga chikwata kuti aoneke muTendslist list, inowana mutsara muduku wemarandisi pedyo neyo inoratidza kuti iyo yakabhadharwa uye haisi ye "bio" inofambisa nyaya, kana kuti nenzira inowanzowana yakawanda hurukuro muyo yayo rudyi. Iyo "yakasimudzirwa" kana inotengeswa mutsara kana shoko guru rinoramba riri pane urongwa zuva rose. Vashambadziri vanowanzoshandisa kukurudzira chido chekukurudzira chimwe chinhu chitsva kana panguva yakakodzera iyo inogona kukonzera chido chevashandisi pavanozviona pane iyi. Vashambadziri havafaniri kushandisa sarudzo iyi kune zvigadzirwa zvekare zvakange zvisingaonekwi sezvitsva kana zvakasiyana, izvo zvingaratidzika kunge zvisingaitiki munzvimbo ye "inotenderera".
Mari nezvipo zvepa Twitter Ads
Twitter's ad system inosanganiswa ne-full-service uye self-service. Muhurongwa hwese hwebasa, vatengesi vanowana rubatsiro kuvakira mishandirapamwe yepaIndaneti.
Muyo-self-service version, vatengesi vanogadzira uye vanoita kuti zvivo zvavo zvepa Twitter zvive nyore paIndaneti.
Zvose zvirongwa zvekutsvaga zvinoshanda-zvinobva, zvinoreva kuti vatengesi vanobhadhara chete kana vanhu vakapindura kune zvakakurudzirwa tweet nekutevera nhoroondo kana kubvumira, kupindura, kudiwa kana tweet pachayo. Kwete kuvhara, kwete kubhadhara-sekufanana neGoogle matanho ekutsvaga mhinduro.
Twitter's ad pricing system yakafanana neGoogle mumashandisirwo emakambani eInternet, kuburikidza nevatengesi vanopikisana pane imwe nguva panguva yakawanda yekuti vanoda kubhadhara sei kana chimwe chiito chakatorwa pamaTweets avo anokurudzirwa.
Twitter Advertising Rules uye Mirayiridzo
Twitter kudhindwa kunofanira kutevera zvose zvemazuva ose emitemo yebasa rinotonga zvinhu uye kushandisa kwe Twitter. Izvi zvinoreva kudzivisa kuparadzaniswa, kwete kutumira zvinyorwa zvinorambidzwa zvakadai sezvinyorwa touting zvisiri pamutemo zvakagadzirwa kana kuti zvine zvinyorwa zvinonyangadza, mutauro unonyadzisa kana kukurudzira chisimba.
Twitter zvinyorwa zvinofanira kuva ne "kutendeseka, chokwadi uye zvakakosha zviripo," iyo mirayiridzo yenyika. Haafaniri kureva ukama kana kubatana nedzimwe boka kana kambani pasina mvumo, uye havafaniri kushandisa zvimwe zvevanhu kana tweets pasina mvumo.
Iwe unogona kuverenga rose runyorwa rwemashoko pane peji Twitter Ads Policies.
Kutanga ne Twitter Kuzivisa
Kuti uzivise pa Twitter, unofanira kutanga uinainyorera kuAlbum ad ad. Zviri nyore kuita. ingofa pa "kutanga kutengesa" kana kuti "regai tiende" bhizinesi rekupa Twitter uye uzadze mafomu, uudze Twitter apo uri kupi uye kuti unoda kushandisa mari yakawanda sei. Iwe uchatumirwa kupa Twitter email yako yekero uye nhamba yekadhi yemakadhi kana nhamba yebhangi yebhangi kuti ubhadharire matangazo ako.
Zvadaro, uchasarudza chigadzirwa chaunoda kushandisa. Yakatsigirwa Tweets? Inokurudzirwa Tsika? Uye pakupedzisira, iwe uchagadzira chiyeuchidzo chako uye uchatarisa kupi uye nguva ipi yaunoda kuinyorera paNetaneti.
Mamwe Twitter Ad Ad Tools
Twitter yakatanga chikwata chemabhizimisi maduku kuti avabatsire kushandisa zvigadzirwa zvemakambani pamusangano wayo munaFebruary 2015. Inonzi "kukurumidza kukurudzira" uye inowanzoita kuti zvigadzire kutenga zviziviso pa Twitter.
Kuti uishandise, unongosarudza tweet, pinda mari yaunoda kubhadhara uye rega Twitter iite zvese. Icho chinongotanga kukurudzira tweet kuvashandisi vane maitiro pane network vanofunga kuti vachava nehanya mune imwe nyaya inotaridzwa mune yako tweet. Verenga Twitter's chiziviso chekukurumidza kukurudzira.
Twitter Ad Resources
- Twitter Advertising Blog
- Twitter yeBusiness
- Tanga Kutanga pa Twitter