Tora Siri yako Kure uye Yvhura Omnichannel
Kana ramangwana re terevhizheni iri mapurogiramu, saka zvinonzwisisika kufungidzira kuti kutenga kuchavawo chikamu chemangwana reTV. Zvinoratidzika zvikuru zvichida Apple iri kufunga nenzira iyo zvakare, uye kana ukaongorora mapurogiramu anowanika paApp Store iwe uchawana zvishomanana mune ramangwana reTV kumusha kutenga.
Tenga paApp yako TV
GILT muenzaniso wakanaka wekuti mapurogiramu angashandura sei nzira yaunotenga nayo kumba. Izwi rinonyanya kuzikanwa rinobva muNY fashion brand uye rinokubvumira kutsvaga zvipi zvenguvo zvave zviripo uye kutenga, zvose kuburikidza neApple TV yako. Iwe unogona kutsvaga zvipfeko neboka, uye tsvaga maonero eDaily yezvinhu zvaunofarira kubva kune nzvimbo dzakasiyana-siyana.
App ye Sotheby's inopa imwe muenzaniso inofadza yekutengesa kunotengesa kunowanzoenderana nehupuraneti ye Apple. Iyi purogiramu inonyanya kuongorora unyanzvi, kupa huraibhurari yakakura yevhidhiyo uye mitsara yeHD yemashamba kubva kuSotheby's nzvimbo dzakapoteredza pasi rose. Chirongwa hachikubvumi kuti iwe uite chikamu mumatengesheni asi anokupa zwindo maitiro avanoita.
GILT uye Sotheby's havasi ivo chete vekutenga mapurogiramu mapeji maunowana: Macy's, Trove, Mango, Elanium - kunyange iyo inokudzwa Home Shopping Network yakatumira iyo app Apple TV. Kana iwe uchiziva kuti HSN inoshanda sei zvino chimwe chezvinhu zvinobatsira zvikuru zvepurogiramu ndeyokuti inoputsa vashandi kunze kwekutevedza muteyo wepurogiramu, tsvaga mishonga yaunoda kutarisa.
Imwe yenzira dzokutanga dzekutenga kumusha kutambira terevhizheni, QVC inopawo purogiramu yayo pachayo. Izvi zvinosanganisira mararamiro ehupenyu nekuchengetedzwa kwezvinyorwa uye kuwanikwa kwechigadzirwa.
Kubatanidzwa Kwevanhu
Chikonzero nei izvi zvinoshandiswa pamba yekutenga mapurogiramu akaita seizvi zvinopa zvose zvishandiso uye zvigadzirirwo zvaunogona kutarisira kubva kune foni yefoni asi kuburikidza nepakati nehukuru hweterevhizheni yako yeTV.
Pane zvimwe zvingagumira: Kuzvipira kwaAvidamende kuhutano kunoita sekugadzirisa zvinogona kuitwa nevamwe vatengesi vangave vachida kutsvaga zvinangwa zvekugadzirwa kwezvinhu kune vanhu vanoitika kuti vawane mamwe maitiro evanhu, "makore makumi mashanu ezera reku Connecticut", semuenzaniso.
Ichi hachisi chinhu chitsva chakadai: UK chain Marks & Spencer yakagadzira purogiramu yake yeScreen smart TV zvakare muna 2012, asi mukana wekubatanidza wekamuri yepamusoro tech yakagadziridzwa. Parizvino, kuongorora tsika zvinochinja.
Aya mapurogiramu ekutengesa anofanana nemuenzaniso unowedzera unhu hwakawanda hweterevhizheni: 80 muzana isu tato tishandisa mafoni edu patinotarisa terevhizheni. Nhamba yevashandisi veIndaneti yakawedzera kusvika kusvika mabhiriyoni maviri pasi rose muna 2016. Izvi zvinotyaira kuchinja kukuru kwekutengeswa kwevatengi, kutenga nekukurukurirana.
Kuvhara Gap
Zviri mumamiriro ezvinhu aya zvichiita kuti zviitiko zvese zvekutengesa zvigone kuburikidza nekutonga kwezwi uye Siri Remote kushandisa mapurogiramu paApple TV inonzwisisika. "Simba reApple TV nderokuti rinova rimwe danho rekubatanidza muukama hwekambani-watengi," Albert Lai, Chief Technology Officer, Media paIndaneti yepavhidhiyo, Brightcove ataura.
Vatengesi vari kuongororawo zvingave zvepuratifomu yekuvandudza ukama hwavo nevatengi. Mhando dzakawanda mabhizimusi arikudzidzira How-To uye zvinogadzirwa zvitsanangudzo zveApple TV.
Maitiro ehutano hwekukurukurirana ari kuchinjawo kutenga kuburikidza neApple TV, sezvinopupurirwa neFancy, iyo inotenderera munharaunda yayo kuti ibatsire kurumbidza michina mitsva.
Huge Potential
Izvi zvakanyanyisa kujekesa mikana yeApple TV sechiteshi chekutengesa, uye sezvo Apple inotanga zvinhu zvitsva uye melds Apple Pay rubatsiro mune ruzivo, nzira yatinotenga nayo inogona kuchinja zvakare. Mune ramangwana, hazvisi zvakaoma kufungidzira vatengesi vachikwanisa kutsvaga 3D virtual retail maduka kuti vagoza vhiki yavo yega yekutengesa. Vose vasina kusiya pamba.