Chirongwa che PPM yeArbitron yekuyera Radiyo Station Station Listening
The Portable People Meter - PPM kwenguva pfupi - iri chigadzirwa chemagetsi chinoshandiswa neArbitron, chinyorwa chekutsvakurudza kutsvakurudza, chakashandiswa kumisa tsika yekuteerera nokuda kwemasheni eredhiyo muUnited States.
Chinoshanda sei?
Maererano newebsite yeArbitron:
"Arbitron Portable People Meter teknolojia inotsvaga kutengesa kwevatengi kune vhidhiyo uye varaidzo, kusanganisira kuparadzirwa, tambo uye saterevhizheni terevhizheni; pasi pose, sataneti nemavhidhiyo yepaIndaneti pamwe nekushambadzira mafirimu uye marudzi akawanda ezvimbo-based digital media.
Zviratidzo zvinoparidzirwa zvakakodhwa nezviratidzo zvisingavonekwi sezvo dzinotenderera kana rukova ruchigara. Aya mazano anowanikwa ne-software inogona kubudiswa mune imwe foni yefoni kana kushandiswa kwemakombiyuta. Iyo PPM software yakagadzirwa ne sensor sensor, unhu hwemhando yepamusoro hwehutano hwakasiyana nedzimwe nzira, iyo inobvumira Arbitron kutsigira kutenderwa kwevatori vechikamu vePMM zuva roga roga. "
Arbitron vanhu vanozivikanwa (vanonzi panelists) mumisika apo vateereri veongororo vanofanira kuitwa. Kambani inovaka sarudzo dzisina kuitika kuburikidza kuunganidza mapanikiti anozopedzisira ava "panhare" - boka revanhu vakabvumirana kutakura PPM. (Muchidimbu chekutanga cheAarbitron, "panhare" yainzi "muenzaniso".)
PPM yekuongorora nguva inopera kwemazuva makumi mana.
Mushure mokunge deta iri kuumbwa, Arbitron inoshuma vatatu vateereri vanofungidzirwa:
Vanhu: nhamba yakatarwa yevanhu vanoteerera
Izvozvi: iyo yezana yenhamba yevanhu vanoongorora nzvimbo yekuteerera
Shandisa: iyo purogiramu yenhepfenyuro yose inoteerera iyo inowanikwa nesiteshi.
Ikozvino chizvarwa chePMM teknolojia ndiyo PPM 360. Arbitron inoti:
Icho chigadzirwa chitsva chinofanana nefoni isina nyore uye yakajeka uye yakareba kudarika mamita ino. Kubatanidzwa kwemasereji ematafura emasera mumamita kunopedza kudiwa kwemahofisi ekumusha kwepamusha uye nhepfenyuro yekukurukurirana, kusika kuwedzerwa, ruzivo rwakawedzerwa rwemahofisi. "