Kana iwe uri kupomerwa nekuvaka kana kutarisira webhusaiti, chikamu chebasa rako ndechekuvimbisa kuti nzvimbo yacho inogona kuwanika nevanhu vari kutsvaga, kusanganisira mitsva yekutsvaga. Izvi zvinoreva kuti iwe unoda kuva nenzvimbo iyo isingori inokwezva kuGoogle (nezvimwe zvinjini zvekutsvaga), asi zvakakosha - imwe isingakubatsiri kutongerwa nemajini aya nekuda kweimwe chiito chaunotora panzvimbo iyi. Chimwe chiitiko chechiito chichakuwana iwe newebsite yako mune dambudziko "kuvhara."
Maererano neGoogle, kuvhara "webhusaiti iyo inodzoka kuchinja ma webpages kuti inzvere injini dzinokambaira." Mune mamwe mazwi, munhu achiverenga nzvimbo inozoona zvinyorwa zvakasiyana kana ruzivo kunze kweGooglebot kana mamwe mabhobhoti ekutsvaga kuverenga nzvimbo inoita zvakanaka. Kazhinji nguva, kuvharidzira kunoshandiswa kuitira kugadzirisa kutsvaga injini kunyoresa nokutsausa robot injini yekutsvaga kufunga kuti zviri papeji iri zvakasiyana nezvakanyatsoita. Iyi haisi iyo pfungwa yakanaka. Kunyengera Google hakuzombotori chikamu pamagumo - vachagara vachizviona!
Kazhinji injini dzinotsvaga dzichabvisa pakarepo uye dzimwe nguva dzinonyora nzvimbo iyo inoonekwa kuti inogadzika. Vanoita izvi nokuti kuvhara kazhinji kunotarisirwa kukanganisa zvakakwana mashandisirwo emagetsi ekutsvaga uye chirongwa chinogadzirisa chinokonzera nzvimbo yepamusoro kana yakadzika mujini iyo. Kana peji iyo mutengi anoona yakasiyana nepeji iyo bot injini yekutsvaga inoona, zvino injini yekutsvaga haigoni kuita basa rayo uye inotumira zvakakosha zvayo / mapeji zvichienderana nemirairo yevashanyi yekutsvaga mhinduro. Ndokusaka injini dzekutsvaga dzichivhara nzvimbo dzinoshandisa cloaking - mutsika uyu unoputsa mukuru chaiwo weiyo kutsvaga injini dzakagadzirwa.
Unofanirwa Kuita Munhu Wakafanana Nokugadzirira Here?
Chimwe chezvinhu zvitsva zvemasayiti akawanda akakurumbira ndeyekuratidza zvinyorwa zvakasiyana zvichienderana nezvimwe zvinhu zvakasarudzwa nevatengi ivo pachavo. Dzimwe nzvimbo dzinoshandisa nzira inonzi "Geo-IP" iyo inosarudza nzvimbo yako yakabva paIndaneti yaunopinda mukati uye inoratidza zvizivo kana nezvehuwandu hwematongerwo enyika hunobatsira kune chikamu chenyika kana nyika.
Vamwe vanhu vakakavhiringidza kuti uku kuita sehumbo hwekugadzika nokuti zvinyorwa zvinopiwa kune mutengi zvakasiyana nezvinoendeswa ku robot yekutsvaga injini. Ichokwadi ndechokuti, mumamiriro ezvinhu aya, robot inowana imwechete yehutano semutengi. Inongova yakananga kune iyo robot yemunharaunda kana purogiramu pane system.
Kana zvinhu zvauri kutumira hazvirevi kuziva kana muenzi wacho ari robot injini yekutsvakurudza kana kwete, zvinyorwa hazvina kuvharwa.
Cloaking Hurts
Cloaking inonyengera nhema kuti uwane nzvimbo iri nani nevanotsvaga injini. Nokuvhara webhusaiti yako, uri kunyengedza vatsigiri vejini yekutsvaga uye naizvozvo ani nani anouya panzvimbo yako yekutsvaga kubva pakusangana kunowanikwa nevanotsvaga injini.
Cloaking inofungidzirwa nekutsvaga injini dzakawanda. Google uye mamwe injini dzakatsvakurudza zvakanyanya ichabvisa nzvimbo yako kubva pakurongwa kwavo zvachose uye dzimwe nguva inoiisa pasi (kuitira kuti mamwe injini arege kuinyorera kana) kana iwe unowanikwa uri kuvhara. Izvi zvinoreva kuti kunyange iwe unogona kunakidzwa nepamusoro pane imwe nguva, pakupedzisira iwe uchabatwa uye urasikirwa nezvose zvako zvizere zvachose. Iyi inguva pfupi pfupi, kwete mhinduro refu kwenguva refu!
Pakupedzisira, cloaking haina kunyatsoshanda. Injini dzakawanda dzekutsvaga seGoogle dzinoshandisa dzimwe nzira dzinongova pane peji kuti uone kusarudzwa kwe peji. Izvi zvinoreva kuti chikonzero chikuru chaunogona kushandisa cloaking kutanga nacho chaizokundikana chero zvakadaro.
Kana Izvozvo?
Kana iwe ukatora optimization firm iyo inopinda mukuvhara, vangangokuudza zvikonzero zvakawanda nei zvisiri chinhu chakaipa. Heano zvimwe zvezvikonzero zvavanokupa kuti uedze kupfeka pawebsite yako:
- "Zvinyorwa zvacho zvichiri zvakakosha"
- Kunyange zvazvo zvingave zvichiri kuve zvakakodzera, zvichiri kureva nhema kune vatengi vako nekuvapa chimwe chinhu chakasiyana pane chavangatarisira.
- "Tinofanira kuchengetedza HTML code "
- Iine nzvimbo dzepamusoro paWebhu kudzidzisa vanhu kuti vanyora sei HTML mumhando dzakasiyana-siyana, kuchengetedza HTML code inonyanya kusvibiswa. Vazhinji vashandi vekugadzira vanogona kutevedzera nekuvandudza wepaIndaneti nekungozvitarisa.
- "Iwe haugoni kubatwa"
- Hungu, dzimwe nguva zvinogona kuva zvakaoma kuratidza kuti nzvimbo inovhara zvakagadzirwa, kunyanya kana iine sneaky, asi haina kuiita yakarurama. Ichokwadi ndeyekuti, kana nzvimbo yako inowanikwa yakakurumbira, ichabatwa pakupedzisira.
- "Haugoni kukwikwidza pasina iyo"
- Kana nzvimbo yako isingagoni kukwikwidza pane zvayo zvakakodzera, saka zvichida haifaniri kunge ichikwikwidza. Kukwikwidzana kuburikidza nemitemo yebhizimisi yakawanda ndeye tsika dzakashata dzinotsika dzinogona kungotungamirira kukurusa uye kuipa kwakaipisisa nevatengi vako.
Pasi pfupi - kutsvaga injini dzinokuudza kuti usashandisa cloaking. Izvo chete chikonzero chakakwana kuti usazviita, kunyanya kana chinangwa chako chiri kukwidza kutsvaga injini. Chero nguva iyo Google inokuudza zvisiri kuita, chiito chakanaka ndechokuteerera mazano avo kana uchida kuramba uchionekwa muine injini yekutsvaga.
Nyaya yekutanga naJennifer Krynin. Yakarongedzwa naJeremy Girard musi wa6/8/17