Pfupiso uye Pfupiso yeBay yeVashandi Vatsva
(Chikamu cheChiva Kuva Chivimbiso eBayer reference series)
Chikamu 1: MaBay Anoshanda sei.
eBay yakatanga muna 1995 muSan Jose, California. Iyi ndiyo apo purogiramu yemakombiyuta, Pierre Omidyar, nemudzimai wake vakasarudza kutengesa zvinhu zvisingabhadharwi paIndaneti vachishandisa World Wide Web . Achidana pane zvaanoziva, Pierre akagadzira uye akatanga webasaiti, 'Auctionweb', apo vatengesi vaigona kusangana kuti vatengese zvinhu zvavo kune vamwe vatengesi, zvose mukati mehutano hwevashandi vanovimba. Kunyange zvazvo zvishoma zvishoma uye zviyero, Auctionweb yakazadzika kubudirira uye Pierre akazotumidza zvakare basa re eBay (nechezasi-"e").
eBay.com yakakura ikava yakakura uye yakabudirira zvikuru yebhizimisi yemabhizimisi mumutambo. Nhasi muna 2014, makumi ezviuru zvemamiriyoni evanhu anotendeuka zuva rimwe nerimwe paBay.com uye eBaymotors.com kutenga nokutengesa mamiriyoni emadhora mune zvitsva uye kushandiswa mutengesi. Kubva pane zvishandiso zvisiri nyore zvakadai sekare zveMonopoly mitambo uye yakashandiswa marekodhi eElvis, kune magetsi ejairo uye makamera ejedi, kusvika kumagetsi asingazivikanwi, magetsi ekupedzisira, uye mari inodhura dzimba, eBay yave iyo yekutengeserana kwepasi rose kune munhu wese.
Iko yeBay business model inoshamisa kwazvo: inopa yakachengeteka uye inokurudzira pamusika pamusika umo chero munhu upi zvake anokwanisa kuunganidza kuti atengese michina nekuvimba.
Kudza vanhu mari shoma kuti vatengese zvinhu zvavo, zviite kuti zvive nyore kwazvo kutengesa mari mune chivimbo uye kusimbisa kuchengetedzwa uye kuvimba kune munhu wose.
Pakusvika kwaro, eBay inoshanda zvakafanana neyemagetsi 'fikisi yemakethe':
- eBay vatengesi vanobhadhara mari shoma shoma pamwe ne 1.5% muzana yemari yeBay kuitira kutengesa zvinhu zvavo;
- eBay vatengi vanoshanyira uye vanoshandisa pamusika pasina zvikwereti;
- Chero mapoka anoshandisa zvinoshandiswa purogiramu kana mumwe nemumwe acharangwa kana kurasa.
Pamusoro wepamusoro, eBay yakasiyana nedzimwe misika yematare yezvikonzero zvakawanda:
- I eBay marketplace inyika yose, uye mitambo yekutaura uye mitemo yenyika;
- Kusarudzwa kukuru kwezvinhu kunotyisa;
- Kutengeswa kunogona kuva yeruzhinji mafomu (makwikwi pakati pevashandi), kana mutsika wakatarwa wekutengesa mutengo. Vatengesi vanosarudza chero maitiro avanofarira;
- Vatengi nevatengesi vangazombosangana nemunhu;
- Vatengi havaoni kuti vaone chigadzirwa mumunhu vasati vatenga, asi vanopiwa zvakasiyana-siyana zvekutengeswa kwemashure kuti vawane kugutsikana;
- Makombiyuta akaoma zvikuru emakombiyuta anoshandiswa kuderedza kusatendeseka kwemagetsi kumativi ose;
- Vashandi venguva yakazara vanoshandira kuti vashandise kuchengeteka uye kururamisira munyika yose;
- Kuvimbika kwekutenderera kwakadanwa kunonzi 'mazano akanaka' anoshandiswa kukurudzira vatengi nevatengesi kuti vatengese nekuvimbika;
- Masangano ekubhadhara mapato evanhu vatatu, sePaypal, Bidpay, uye Escrow.com, anounzwa kuti ave nechokwadi chekubhadhara kwakachengeteka uye kuvimbwa pakati peBayers;
- eBay iri nyore kushandisa kunze kwekambani yematare.
Ndezvipi zvakaderera kuBay ?:
Zvechokwadi, hapana hurongwa hwakakwana. eBay ine chikamu chakanaka chekukanganisa. Heano zvinhu zvisina kunaka zveBay iwe unogona kuwana:
- Kuzononoka kwekutaura: iyi ndiyo inonyanya kukakavadzana pakati peBayers. Kunyange zvazvo vazhinji veBay vatengi vanotenga zvigadzirwa mukati memazuva ekutenga, vamwe veBayers vanomirira vhiki kuti vagamuchire mishonga yavo mune tsamba.
- Surcharges yevatengesi vanogona kuwedzera kana iwe uri mutengesi nguva dzose. Kunyanya kana iwe uri mutengesi zvakanyanya uyo anoda kuita eBay yako nguva yakazara, Bay surcharges inotanga kunzwa sekutengesa mari yekudyira.
- Zvimwe zvinokanganisa zvinowanikwa: Vamwe vatengesi vemitambo vanoita basa risina kunaka vachirondedzera mishonga yavo paIndaneti, uye vachaodza mwoyo vamwe vatengi kana chigadzirwa chacho chizoendeswa mberi.
- Kudzora kwehutano kunogona kunge kunofadza, zvichienderana nekutengesa: Nenzira chaiyo yemhando yematengesi, vazhinji vanogona kutengesa pa eBay. Vamwe vatengesi vemitambo vanotambudzwa nekutadza kutaridzika kwepamhando, kutakura, uye kutumira: vachaendesa zvigadzirwa zvakaputsika, zvigadzirwa zvisina kunaka, kana kukura kwakashata kwechigadzirwa.
Kuonga, zvinhu zvakanaka zvakanyanya kupfuura zvakanyanya paBay. eBay inoshanda zvakanaka nokuti inoita kuti vatengesi vayo vabate vatengi vavo nekuvimbika uye kuvimbika. Ruzhinji rwevashambadzi ve eBay runopa rubatsiro rwakavimbika uye rwakavimbika, uye iwe uchaziva kuti vanhu ivavo ndevaya vanowirirana nevanhu.
eBay 101 Kuenderera mberi: yako eBay primer inoenderera pano ...
- Chikamu 2: Chii Chinyorwa paBay.com Chinotarisa.
- Chikamu 3: The 8 Big Do uye Don'ts eBay.
- Chikamu 4: PayPal 101: PayPal Inoshanda Sei?
- Warning for eBayers: What Online Scams Look Like
- 'NWT' uye 'NWOT': eBay Zvinyorwa uye Zvimwe Zvinyorwa, Zvinotsanangurwa