18 Mitemo Yese Market yeMeetri Inoda Kuziva
Tsvaga----so tsanangudzo dzemakakosha emaimeri ekutengeserana mazwi, mitsara uye mazita ekudhindisa ino.
Taura uye Unzwisise Kutengesa Imeyuta neKutendwa kweZvo
Unofunga kuti kukurukurirana kwako nemusoro wekutsvaga email kwaive kwakfupi-iwe uchimukumbira kazhinji "shoko iro rinorevei?" (uye "izvi zvinorevei kune isu?" kazhinji)?
Kuchengetedza kukanganisa, zvose, uye kunakidza mutungamiriri wekutengesa ne zivo yakajeka ye arcane inoshandisa zvimwe zvinyorwa mukutumira kweiyo email?
Unoda kubudisa gloss pamusoro pepa blog uye uchiteerera podcasts usingakanganisi (pa2x speed) wakatendwa iwe unoziva uye unonzwisisa mazwi anokosha ekutengesa kwe-email?
Tsanangudzo dziri pano-uye zviri nyore kutarisa kumusoro.
A / B Yakaparadzaniswa
Mune A / B Yakaparadzaniswa, mutsamba wekutumira wakaparadzaniswa nenzira mbiri muzvikamu zviviri zvakaenzana, imwe neimwe inogamuchira shoko rakasiyana, kana shoko pane imwe nguva, somuenzaniso. Saka, simba rezvinhu izvi rinogona kuongororwa, sezvo zvimwe zvinhu zvose zvakaenzana nekukwanisika pakati pezvikamu zviviri.
Blacklist
E-mail blacklist (uyewo DNS blacklist) ine IP mazita akavharwa kutumira spam .
Kugamuchira mavharesi e-email kunogona kutarisa mumwe kana vanhu vakawanda vekutsvaga uye vanoramba kugamuchira email kubva kune imwe kero ye IP iyo inowanikwa pane imwe yevanonyanya. Vatumwa vanogona kukumbira kuti IP address yavo ibudiswe, iyo inofanira kuitika kana dzimwe nzira dzichizadzika.
Dzimwe nguva, kusarudzwa kunoreva mazita e-email yezita reameri e-mail yakavharwa.
Dana kuAte
Chikumbiro chekuita chiito chikamu che-email-kakawanda bhodhi, mufananidzo kana mavara-mavara-anokumbira mupiriri kuti atore chiito icho mutumire anoda kuti vatore (sekuzadza bhuku remibvunzo, kurayira chigadzirwa kana kusimbisa kubhadhara kwavo).
Co-Registration (Co-Reg)
Ne co-registration kana coreg, chirongwa chekuisa chiratidzo kune rumwe rutivi chinosanganisira chisarudzo chekunyora kune rumwe rutivi kubva kune mumwe munhu. Semuenzaniso, fomu yepaini yepaiti yebhuku remashumo inogona kupa bhokisi rinoita kuti vashandisi vanyorawo zvakare kune emai e-sponsor panguva imwe chete.
Dzvanya-Kupfuura Rate (CTR)
Iko-kupfuurira kuburikidza nehuwandu inotarisa kuti vangani vanogamuchira email vakanyora pahubatanidza mune iyo mharidzo. Iko-kupfuurira kuburikidza nehuwandu inokonzerwa nekuparadzanisa nhamba yekutsinhirwa nenhamba yemaimeri yakatumirwa.
Dedicated IP
Kero yakatsaurirwa yeI IP ndiyo imwecheteyo mutumi anoshandisa kubudisa email. Nekugoverana maIndaneti, nguva dzose zvinogoneka kuti vamwe vanotumira email isina kukumbirwa kubva kune imwe kero ye IP, uye inowanikwa pane vanhu vatsva vanozivikanwa mhepo ye spam. Your email will be blocked along with the actual offender's messages.
Pinda Cheka-In
Nekaviri-opt-in (uye dzimwe nguva inonzi "yakasimbiswa opt-in"), hazvina kukwana kuti munhu anenge aine mubhadhari aise mairi e-mail paiti kana zvimwe zvimwe; iye anofanirawo kusimbisa zvose kero kero ye email sekwavo uye chinangwa chekunyora. Kazhinji, izvi zvinoitwa nekutevera chigumbuso chekusimbisa mu email kana nekupindura kune iyo email kubva pakero yakanyoresa.
ESP (Email Service Provider)
An ESP, pfupi yeEmail Service Provider, inopa ma-email marketing services. Kazhinji, ESP inobvumira vatengi vayo kuvaka, kugadzirisa uye kuisa mazita, kuronga nekuendesa mishandirapamwe emajeri pamwe nekucherechedza kubudirira kwavo.
Email Address Address Harvesting
Kukohwa kero kero yeEndaneti ndiyo inowanzosawirirana nemutemo yekuunganidza maizai e-mail ekutumira email isina jaya kwavari. Mareta anogona kuwanikwa nokutenga, somuenzaniso, kana nekuve nemapeji ekutambisa robot pawebhu nekuda kweameri.
Feedback Loop
A feedback loop inozivisa vashumiri vakawanda ve email apo vashandisi vanonyora mharidzo yavo se spam. Izvi zvinoitika kune vanotumira vashoma vane mukurumbira wakanaka kwazvo, saka vanogona kutora matanho mumatambudziko aya.
Hard Bounce
Bounce yakaoma inodzorera email kune anotumira apo shoko risingagoni kuendeswa nokuti mushandisi (kana kunyange zita renzvimbo) haako.
Honey Pot
Bhuku reuchi rine chinyorwa uye isina kushandiswa kero ye email iyo inobatsira kuziva spam; sezvo kero yacho isingabhadharwi kune chero mazita, chero mharidzo inotumirwa kwairi yakawanda inofanira kunge isina kukumbirwa. Zvechokwadi, mapoto euchi anowedzerawo zvinogona kushandiswa kana iyo kero inowanikwa inozivikanwa s spam trap.
Open Rate
Nhamba yakasununguka inoyera kuti vangani vanogamuchira email yakawanda vakazarura mharidzo. Iyo inoratidzirwa nekuparadzanisa nhamba inotanga nenhamba yevakagamuchira. Inotanga inowanzogadziriswa nechinhu chiduku chinotorwa kana shoko rakazarurwa; iyi ihwowo uremuro, sezvo mahwendefa emafaira emafaira asingabatanidzi mifananidzo, uye mazamu ezhinji emamapurogiramu nemapurogiramu haazokwanisi kuzvitsvaga zvisiri nyore.
Kuita somunhu
Kuita munhu mumwe nomumwe kune email yakawanda yakashandurwa kune mumwe munhu anogamuchira. Izvi zvinogona kunge zvakajeka sekushandisa zita remupiririri, asi zvinosanganisira kushandura mharidzo zvichienderana nekutengesa kwemutengi kana kutsvaga-kuburikidza nenyaya.
Soft Bounce
Nekunonoka kunononoka, shoko re email rinodzoserwa kumumiririri iye zvino zvisingakwanisi kushandiswa. Zvikonzero zvakajairika zvinosanganisira bhokisi rakazara remasmail, email iyo inodarika uwandu hwemasipiritsi evharesi kana kuti nguva shoma. Kazhinji, maseraji emaimeri achaedzazve kutumira shoko racho kamwe chete mushure mekurumidza kunonoka.
Kuchenesa List
A list suppression list rine email adhe dzisingambotumi nhume kubva kumutumi. Vanhu vanogona kukumbira kuiswa pamutsara wekutsvaga kurwisa vamwe kuti varege kuinainyorera kuti vatumire mazita zvisina kunaka, somuenzaniso.
Transactional Email
Mharidzo yekutengesa ishoko rinotumirwa kazhinji mukupindura kumushandisi wemushandisi iyo isiri (kana kwete kwete chete) kukurudzira asi chikamu chekubatana nemunhu.
Mamwe maimeri emaipiro anotengesa anosanganisira kugamuchirwa uye kubuda zvakanaka kwemashoko epepanhau, zvinyorwa zvekutumira, invoice, zvimwe zvivimbiso kana zviyeuchidzo.
Whitelist
A white whistelist urongwa hwevatumwa vanonyorwa ma-imeyili kuti vasatorwa se email isina basa. Munhu ane ruzivo anogona kutaura zvakananga neAlex account neyemushandisi, asiwo anoshanda kune vose vashandisi ve web-based service email, semuenzaniso.
(Yakapedzisira muna August 2016)