Zvose zvemashoko ane zvinyorwa zvinenge zvitatu zvinotevera: zita, zita, muviri uye zvinyorwa. Nyaya dzemashoko dzakawanda dzinoshandisa dzakawanda zvezvikamu zvepepanhau rekutevedzana rakanyorwa pano kuti rikweve kuverenga nekukurukura mashoko. Mushure mekugadziriswa kwekugadzirisa, nenyaya imwe neimwe yepepanhau ine zvikamu zvakafanana nezvose zvinokonzera kusagadzikana.
Sezvakagadzirisa kana shanduro yemagazini, kana iwe ukawana kuti iwe unoda kuwedzera kana kubvisa zvimwe zvinhu mushure mekubudiswa kwepepanhau, zvakanakisa kuisa shanduko imwe chete pane imwe nguva pane kunyatsogadzirisa kuve kwega maitiro mashomanana. Kuzivikanwa nezvikamu zvepepanhau zvinogona kukupa mazano ekuti kuchinja kunobatsira sei vaverengi vako.
Nameplate
Bhaniro iri mberi kwepepanhau rinoratidza kuti bhuku racho ndiro zita racho . Zita racho rinowanzo rine zita remashoko ekunyora, zvichida mafirimu kana chinyorwa, uye zvichida soustitle, motto, nekudhindwa kwemashoko kunosanganisira nhamba yehurukuro uye nyaya kana zuva.
Mutumbi
Mutumbi wepepanhau ndiyo yakawanda yemagwaro kunze kwezvinyorwa zvepamusoro uye zvishongedzo zvinyorwa. Ndiyo mifananidzo iyo inoita pepanhau rinobudiswa.
Zviri Mukati
Kazhinji kuonekwa pane peji rekutanga, tafura yezvirimo inonyora zvinyorwa zvinyorwa uye zvikamu zvakasiyana zvepepanhau uye peji nhamba yezvinhu izvozvo.
Masthead
Nyaya yemasikati iyo chikamu chemashoko ezvinyorwa-chinowanzowanikwa peji yechipiri asi chinogona kuva pane peji chero ipi-iyo inoratidza zita remuparidzi uye mamwe mashoko akakodzera. Inogona kusanganisira vashandi mazita, vatsigiri, ruzivo rwekubhadhara, adhiresi, logo uye mashoko ekukurukura.
Misoro uye Mazita Okuremekedza
Misoro nemazita zvinoumba hurumende inotungamirira muverengi kune zvinyorwa zvemashoko.
- Musoro . Mushure mokutumidza zita, zita guru rekutsanangura nyaya imwe neimwe mumutsamba inonyanya kunyanya kukosha.
- Kicker . Kazhinji kuonekwa mumashoko ekunyorwa kwemashoko, mutambi wacho mutsara mutsara wakaiswa mudiki kadiki pamusoro pemusoro. Munhu anokanganisa anogona kushanda sechinhu chinotangira kana chikamu chechikamu kuti aone chitubu chenguva dzose.
- Deck . Iyo nyanzvi yepamusoro ndiyo imwe kana mimwe mitsetse yemagwaro inowanikwa pakati pehurukuro uye muviri wenyaya yacho. Iyo mahwendefa inobatanidza kana inowedzera pamusoro pehurukuro uye musoro wehurukuro inotevera.
- Musoro . Inowanikwa mukati memuviri wezvinyorwa, zvinyorwa zvinoparadzanisa nyaya yacho muzvikamu zviduku.
- Runing Head . Zvimwe zvinowanzozivikanwa sechinyorwa, musoro unofambisa unodzokorora rugwaro runowanikwa pamapeji ose. Kazhinji musoro webhuku racho unowanikwa pamusoro peji rimwe nerimwe. Iyo peji nhamba dzimwe nguva inoshandiswa nemusoro unomhanya.
- Continuation Heads. Zvinyorwa zviduku zvinoonekwa pamusoro pechinyorwa chakange chichienderera mberi kubva pane peji rekare.
Nhamba Yemapeji
Nhamba dzepaji dzinogona kuonekwa kumusoro, pasi kana kumativi emapeji. Kazhinji, peji imwe haisi kuverengwa munhau.
Bylines
Mutsara ndiwo mutsara mutsara kana ndima inoratidza zita remunyori wechinyorwa mune imwe nhau. Mutsara unowanzoonekwa pakati pekutanga uye kutanga kwenyaya yacho, yakatangwa neshoko rokuti "By" kunyange zvazvo rinogona kuonekwawo pakuguma kwechinyorwa chacho. Kana iyo tsamba yose yakanyorwa nemunhu mumwe chete, zvinyorwa zvese hazvirevi nelineslines.
Continuation Lines
Kana nyaya dzichitaura mapeji maviri kana kupfuura, imwe shanduro yemagazini inoshandisa mitsara yekuenderera mberi kubatsira verenga kuwana humwe senyaya yacho.
- Jumplines . Izvo zvinonziwo kuenderera kwemitsara, kusvetuka kunowanzoonekwa pamagumo echandori , sezvinoti "yakaramba iri papeji 45." Jumplines ari pamusoro pehwendefa inoratidza kuti nyaya yacho inopfuurira kubva kupi, sezvinoti "yakaramba ichibva papeji 16."
- Continuation Heads . Kana nyaya dzichikwira kubva pane imwe peji kuenda pane imwe, misoro inopfuurira inoona chikamu chakaenderera mberi chezvinyorwa. Kuenderera mberi kwemashoko, pamwe ne jumplines, kunopa kuenderera mberi uye kunotsvaga muverengi kuti ndekupi kwaanotora kuverenga.
Magumo ekupedzisira
Dingbat kana korona yemapirita inoshandiswa kuratidza kuguma kwenyaya munhau inobudiswa chiratidzo chekupedzisira . Inoratidza kuvaverengi kuti vasvika kumagumo echinyorwa chacho.
Tora Quotes
Yakashandiswa kukukwezva, kunyanya muzvinyorwa zvenguva refu, kudhonza zvinyorwa zvishoma kusarudzwa kwemashoko "yakabudiswa uye yakatorwa" mune imwe huruface.
Mifananidzo uye Mifananidzo
Tsamba yemashoko inogona kunge ine mifananidzo, mifananidzo, mifananidzo, mairafu kana zvigadzirwa zvekudhiridza.
- Headshot . Izvo zvinonyanya kufanana mufananidzo wemumwe munhu mupepanhau rakagadzirwa ndeye headshot-musoro-uye-mapepa yemufananidzo wemunhu anotarisa mukati memera.
- Chinyorwa . Mutsara ndiwo mutsara, mutongo kana ndima inotsanangura zviri mukati mumufananidzo wakadai semufananidzo kana chati. Mutsara wacho unowanzoiswa zvakananga kumusoro, pasi kana kumativi emufananidzo unotsanangura.
- Photo Credit Line . Kufanana nemutsara wechinyorwa, chitupa chithunzi chinoratidza muchengeti wemifananidzo kana kuti chitubu chemufananidzo. Inogona kuonekwa nemufananidzo kana kuiswa pane imwe nzvimbo peji, sekuguma kwechinyorwa.
Mailing Panel
Nhau dzemashoko dzakasikwa se-self-mailers (hapana envelope) dzinoda nzvimbo yekutumira. Iyi ndiyo chikamu chemashoko ekunyorwa kwemashoko ane dheta rekudzorera, kero yekutumira yemupi, uye kutumira. Itafura yemajeri inowanzoonekwa pane imwe hafu kana chetatu cheji rekushure kuitira kuti inotarisana kana yakaiswa.