Ndivanaani Vanoshanyira Kuenda Kwako Site
Vanhu variko vanoshanyira sei pawebsite yako vachiwana? Ndepi iyo motokari inobva kupi? Mhinduro yeiyi inowanikwa nokutarisa dhesi "http referrers."
An "http referrer", inowanzotumidzwa se "referrer", pane imwe nzvimbo inowanika paIndaneti inotungamirira kushanyira nevashanyi kuwebsite yako. Izvi zvinogona kusanganisira:
- tsvaga injini
- hukama kubva kune mamwe mawebsite
- social media
- online ads
- email markreting campaigns
- affiliate links
- links zvakagadzirwa mu software
Nguva ipi zvayo kana mumwe munhu achishanyira nzvimbo yako, chimwe chezvinyorwa zvese zvakanyorwa zvakabva apo munhu iyeye akabva. Izvi zvinowanzo mufananidzo we URL ye peji yavakange vari pane ivo pavakasvika peji rako - somuenzaniso, peji yavakanga vari pavakasarudza chikwata icho zvino chakavaunza panzvimbo yako. Kana iwe uchiziva iyo ruzivo, iwe unogona kazhinji kuenda kune peji rinotarisa uye uone kubatana kwavanenge vakanyorera kana kuiswa pane imwe nzvimbo kuti uende kunzvimbo yako. Iri log rinonzi "referrer log."
Nedzidzo, kunyange kunze kwemashoko akaita shanduro dzezvinyorwa kana zvinyorwa mumabhuku kana magazini ndezvokutumira, asi pane kuisa URL mukati mechirongwa chekutsvaga sevhesi iyo yakanyorwa se "-" kana isina chinhu. Izvi zviri pachena kuti vanoita kuti vanhu vasina kutenderana vataure vawedzere kuongorora (ndine chekuita nokuda kweizvi, iyo yandichazoita gare gare munyaya ino). Kazhinji. apo wekugadzira webhusaiti anoshandisa izwi rokuti "referrer" ivo vari kutarisa mitsva yeInternet - kunyanya iyo masayiti kana maitirwo anotaurwa mubhuku rekutumira.
Sei izvi zvakakosha? Nokuongorora paunenge uchifamba kubva, iwe uchawana kunzwisisa kwekushanda kwewebsite yako kubva pakuona kwekutengeserana uye iyo nzira dzingave dzisiri kubhadhara ikozvino. Izvi zvichakubatsira zviri nani kupa mari yako yekudhinda madhora uye nguva yaunoshandisa mune dzimwe nzira.
Somuenzaniso, kana nhepfenyuro yevhidhiyo iri kunyatsokonzera zvakawanda zvemotokari kwauri, unogona kusarudza kuwirirana pasi pekutsvaga kwako mune zviya uye kuita zvakawanda pa Facebook, Twitter, Instagram, nezvimwe. Pamugumo wakatarisa muoneko, kana une Ukashambadzira ukama nedzimwe nzvimbo uye zvipikicha hazvisi kuunza chero magwagwa, unogona kusarudza kubvisa mapikicha iwayo ekudhinda uye kushandisa mari kune imwe nzvimbo. Referrer information inokubatsira kuti uite zvisarudzo zviri nani kana zvasvika kune webhusaiti yekambani.
Vaterevhiri Vanotevera Vanonetsa Kupfuura Zvazviri
Iwe unogona kufunga kuti nokuti referrers yakanyorwa muvharegi yevhagi (yakabatanidzwa yepa log format) yemaseji akawanda ewebhu ayo angave nyore kuitarira. Zvinosuruvarisa, kune zvimwe zvipingamupinyi zvikurusa kuita izvi:
- Tsvaga injini dzinopa ruzivo mukutaura kwavo URL yakafanana nemashoko ekutsvaga anoshandiswa kana kuti chikamu chechitsauko iyo mutengi aive mairi. Mune zvimwe zviitiko, ruzivo rwekutsvaga kwemashoko haruna kutapurirwa nekuda kwekuchengeteka. Izvi zvinoreva kuti URL inowanzonyanya kuoma zvakaoma kupfuura http://webdesign.about.com/.
- Pamwe pane zvakanyanya kukanganisa, mairi e-mail uye mazano kubva kune software haagoni kupa ruzivo rwakanyanya zvachose paanoreva URL. (Kutaura zvazviri, mamwe mapurogiramu nemamaklayani maklayiti anovhiringidza munhu anenge achitaura, kuitira kuti urege kuitevera.) Kuti uende kune izvi, kana uchitumira maimeri ekutengesa, unofanirwa kuisa chimwe chinhu mu URL inoratidzira se email kana software software . Somuenzaniso: http://webdesign.about.com/ ? Ref = email . Izvi zvinoshandawo zvekubatanidza mukati me software. Asi kufanana nekutsvaga injini kutumira, iwe uchazofanira kuparadzanisa ruzivo urwu kubva pamatombo ako.
- Izvozvinyengeri zvekushandisa URL yakasiyana nemushandirapamwe inogona kushandiswa kune avo vataurwa pamusoro pekunyoreswa mumasikirwo (shandura zvidimbu, redhiyo, nezvimwewo). Kana iwe ukashandisa URL yakafanana newewewebdesign.about.com/magazine-name, uye iwe unongoshandisa iyo URL kune imwe magazini, unoziva kuti chero magwagwa kune peji iyoyo (yaunogona kuwana muGoogle analytics kana zvimwechetezvo purogiramu) yakabva kune iyo nzvimbo.
Dzokera zvakare matanda aya, iwe unofanirwa kuziva kuti haisi zvinyorwa zvose zvekutumira zvinoreva ma URL akanyorwa mukati. Izvi zvinogona kureva zvinhu zvakawanda:
- Mutengi akafanirwa mu URL neruoko
- Mutengi aiva nebhukiti peji
- Muteereri aive achishandisa purogiramu yekuchengetedza yakavharidzirwa iyo yakadzivisa kutumira
- Nzvimbo yekutaura inodzivisa kutumira mashoko
Ndepi iyo Referrer Stored?
Web server segigi inotevera iyo inotaura, asi iwe unofanirwa kuisa mapegi ako kuti ave muIndaneti Yakasanganiswa. Izvo zvinotevera muenzaniso wokupinda muIndaneti Yakagadzirwa neIndaneti, pamwe chete nemutauri wekutumira akajekesa:
10.1.1.1 - - [08 / Feb / 2004: 05: 37: 49 -0800] "GET /cs/loganalysistools/a/aaloganalysis.htm HTTP / 1.1" 200 2758 "http://webdesign.about.com/" "Mozilla / 4.0 (yakabatana; MSIE 6.0; Windows 98; YPC 3.0.2)"
Kuwedzera ruzivo rwekutsvaga mumayipi ako ega kunoita kuti zvive zvakakura uye zvakaoma kuparadzanisa, asi ruzivo urwu runogona kubatsira zvikuru pakusarudza kuti iwe webhusaiti yako iri kuitei uye kuti matanho ako ekudhinda ari kuita sei.
Nyaya yekutanga naJennifer Krynin. Yakarongedzwa naJeremy Girard musi wa10/6/17