Zvirongwa zveMishumo Zvopa Mikana, asi Mitemo ichiri Kuitwa
Messaging apps zvino inosvika kune vateereri vakawanda kudarika chero imwe nzvimbo.
Nzira iyi yakasvika pakuvhurwa kwekupera kwegore ra2015. Bhizimusi Insider, bhizinesi uye tech yewebsite webhusaiti, yakabudisa girafu kuenzanisa migwagwa kumakwikwi mana makuru evanhu vezvemagariro evanhu - Twitter, Facebook, LinkedIn, uye Instagram - kumakuru makuru mana emafaira, chikamu chinosanganisira WeChat, Viber, WhatsApp uye Facebook Messenger. Chigumisiro chakaita kuti misoro idzoke: 2015 ichayeukwa segore apo migwagwa kumapurogiramu emeseji yakapfuura iyo yehutano hwevanhu. Uye, ichiri kuchikura.
Kune inofungidzirwa zvitatu mabhiriyoni uye kuverenga mwedzi unoita vashandi vanoshandiswa pamishumo yekunyora. Uye apo pazvinoratidzika kuti maratidzi akatanga kutora uye anowana kukosha kwemasangano evanhu, ruzha rwemamapurogiramu mapepa senzvimbo yekubatanidza zvakananga nevateereri vakawanda vanokwezva kusakanganwa. Muzvinyorwa zvemazuva ano zvakasiyana-siyana, apo mabhizimisi vari kukwikwidzana nevatengi pamwe chete nemakambani ezvedhikiyo, vanozivikanwa, uye mabhizimisi ehukuru hwose, mukana wekusvika kune mukuru, wechidiki, muterevhiti wevateresi ndeyeyo inenge yakashamisika. Kugamuchirwa kumambakwedza ekugadzirwa kwehupenyu munguva yekutumira mapurogiramu.
Mabhanhire anoshanda sei nemeseji mapurogiramu?
Zvirongwa zvakadai seChina, Kik, Viber nevamwe vanopa huwandu hwemikana yezvigadzirwa. Nhamba shoma dzemaitiro anozivikanwa ayo marashandisi ari kushandisa kushamwaridzana nevatengi vavo pamameseji mapurogiramu nde:
- Mutengi weKateresi : Kutumira inzvimbo yepanyama yekupindura mibvunzo uye kugadzirisa zvinetso kune vatengi munguva chaiyo-uye nenzira yakakodzera
- Kutengesa Kutungamira : Mhando dzakawanda dzemashandisi dziri kushandisa mameseji ekugadzirisa mazano ekupa mazano, kana zvikwereti zvakakosha, izvo zvinoita kuti utungamirire kutengesa kwezvinhu zve brand's merchandise. Chigadzirwa chinogonawo kugadzira zvigadzirwa zvemadhijita, zvakadai sematambi kana mitambo, zvingatengeswa zvakananga kuburikidza ne app
- Mutengesi Wemagariro : Chirevo chekupa varaidzo kune vashandi vese hazvisi zvitsva - uye mapurogiramu mapurogiramu anopa nzira dzinofadza dzekuudza nyaya, kuratidza michina uye kukosha kwekutaurirana
Muchidimbu, mishandisirwo yemishumo iye zvino yava nehuwandu hwakawanda uye inopa nzira dzakadaro dzakamanikidzika dzekubatana nevateereri vanoda, mazvikwata anofanira kubvuma aya mapurisa matsva zvakanyanya, kana kwete, kupfuura ivo vane mawemagariro evanhu. Mavara mazhinji ari kungotanga kunzwisisa kunakisa kwekutsvaga iyo mapurogiramu mapurogiramu anopa. Dzimwe mhando dzinotungamirira, zvisinei, dzatove dzichikwira uye dzichimhanya. Ngatitarisei mumienzaniso mishomanana.
Amazon on Line
Inotengesa guru Amazon haina kuparara munguva yekugadzira shop paLine, iyo mishandirapamwe ine mamiriyoni anopfuura 200M pamwedzi, vanoshingaira vanoshandisa avo zvikurukuru vanogara muJapan, Thailand, Taiwan neIndonesia. Nzvimbo yacho, iyo yakazarura mikova yezvikamu zvechitatu zvekushanda muna March 2016, yaiva imwe yekutanga kubvumira vashanduri vasiri kunze kugadzira mishonga yekushandisa mukati memushandi. Makombeti, ayo ari zvidimbu zvepurogiramu iyo "inofanidza kukurukurirana," inzira inokosha iyo marongerwo nemamwe masangano ari kuwirirana nevanhu pavanotumira mameseji. Kana uchangotevera nhoroondo yeAmazon paMutsetse, iwe unoratidzwa nepepanhau rine zvinyorwa zvinowanikwa kubva kumiti inonakidza inogona kutengwa kubva pawebsite (hello rainbow unicorn mug !!) pamwe nemifananidzo inoratidza "mararamiro" eAmazon Umushandisi wekutanga - akadai seplateup yeAmazonbox mabheti akamirira kuzarurwa. Uye zvipfuwo. Mhando dzakawanda dzemhuka dzinovaraidza dziri kutamba, uye mukati, Amazon mabhokisi. Kana iwe uchitevera Amazon, iwe unobvumidzwawo neshoko, rinoita kuti iwe ushanyire mavhidhiyo eEnglish yeruzhinji iyo inobatanidza neDhipatimendi reZuva, Free Apps & Mitambo, Prime Video, uye Prime Music.
Zvose zvinobatana zvinotungamira zvakananga kune mazita e-mobile ma Amazon uye zvinoita kuti mutengi atenge / kutengesa zvisizvo. Kubva ikozvino, Amazon haibvumiri mazwi akawandisa kubva kuvateveri, kukurukurirana kunoshandiswa chete kuAmazon kuti ibudise mashoko.
Benefits ku Amazon :
- Inofambisa zvakakwana kutenga
- Inoita ukama hwakananga nevanovapo uye vanogona kutenga vatengi
- Inokurudzira kushandiswa kwechikamu chekubatsira kuburikidza nokupa nyore nyore kuMitambo yekutanga nemavhidhiyo
H & amp; M paKik
Yakatangwa muCanada muna 2009, Kik ine inopfuura mamiriyoni 80 emwedzi, vanoshandiswa vanoshandiswa kuNorth America. Vazhinji vashandisi ve-app - vanodarika 80% - vari pakati pemakore gumi nemaviri, zvichiita kuti nzvimbo yacho ive nzvimbo inonakidza yezvikwata zvinotarisa kuungana neGeneration Z. Muenzaniso wakakwana ndeye mutengesi wenyika yose, H & M. Enda kune "Botshop" paKik uye iwe uchakwanisa kutanga hurukuro nekutengeswa kwechikwata chacho, uyo ane basa iri kuratidza mitambo uye zvipfeko zvichibva pane zvaunoda. Iwe uchakurudzirwa kupindura mibvunzo yepamusoro pamusoro pezvauri kutenga (varume kana vakadzi vezvokupfeka), uyewo sarudza zvaunoda pane zvipfeko zvinoratidzwa kuitira kuti uwane pfungwa yemutauro wako wega. Kukurukurirana kunonakidza uye kunobatanidza, nekutaura kunobata mukufadza, nenzira yekushandisa mazhinji maitiro kuti aratidze hurukuro. Kana bhodhoro riine chirevo chemaitiro ako, iwe uchakurudzirwa kusarudza chinhu chayo kuti uvakire chifukidziro-zvakangofanana, sepafuti yemafuta, bhegi rekiki, kana jekete ye denim.
Kubva ipapo, zvipfeko zvakakwana zvicharatidzwa uye iwe unogona kusarudza "Ida!" "Edzazve," kana tenga "Tsvaga kutsva" kutanga. Chimwe nechimwe chezvipfeko zvinowanikwa zvinogona kutengwa kuburikidza nekupfuura, izvo zvinotungamira zvakananga kune imwe nzvimbo yeH & M mobile, uye iwe unogonawo kugovana chipfeko panzvimbo yako yekunyoresa. Kakawanda kushamwaridzana neH & M chatbot muKik inzira inofadza yekuwana maitiro aunofanirwa nevamwe.
Batsiro kune H & M
- Inofambisa zvakakwana kutenga
- Kunowedzera kuonekwa nekukurudzira kugoverana kune mamwe masangano evanhu
- Inokurudzira hukama hwakasimba nevangangodhura vatengi kuburikidza nekukurudzira maitiro
Starbucks paViber
Viber iri mapurogiramu epakombiyuta ayo anozivikanwa muSoutheast Asia, Europe, uye Middle East. Izvo shanduro inoshumira kupfuura 200M inoshandisa vashandi pamwedzi uye inowanikwa neve media conglomerate Rakuten iyo yakaitenga iyo $ 900M muna 2014. Pane nzira dzinoverengeka dzakakwanisa kushanda neViber. Kune imwe, vanogona kubatsirana, kana kutengesa, zvigadziro - mienzaniso iyo vashandisi vanogona kuisa mumashoko avo - izvo zvakapinda mukuzivikanwa (zvichiita kudarika $ 75M mumari inenge gore rimwe chete nokuda kweMichina App Line). Zvikwereti zvinogonawo kutsigira "mharidzo dzevanhu" dzinogona kusimudzira kuonekwa kwechigadzirwa uye dzinoita kuti zvibatanidzwe nevatengi vangave vatengi, uyewo kutumira mharidzo kuvanhu vanotarirwa pasi pose. Starbucks yaenda nenzira yakanamatira, kusarudza kuita mhando inofadza yemifananidzo iripo iyo inomiririra Frappuccino® brand. Zvisarudzo zvinosanganisira yakanaka "Starbucks Date?" Chisimboti, chinoshandisa mhando inofadza uye ingashanda zvakakwana pakukoka mumwe munhu kuti asangana naye pa Starbucks, uye robot ine bundu rekufunga pamusoro pemusoro wayo, izere nemifananidzo yekunakidza Starbucks kunwa uye mwoyo.
Makomborero e Starbucks :
- Inobudisa marimi kune vanogona kutengesa pasi rose
- Inokurudzira kugoverana kwechigadzirwa nekupa pachena mahwendefa
- Inofambisa mu--kutengesa kutengesa nekuita kuti zvive nyore kupa mazano
- Inoita ukama hwakananga nevangangodhura vatengi kuburikidza nekupa varaidzo inokosha
Chii chinotevera?
Kunyange zvazvo mishandisirwo emapurogiramu anopa mukana wekusvika kune vechidiki, vaterefoni vari kumativi ose enyika, vanowedzerawo matambudziko. Sezvo mumwe nomumwe ane unhu hwakasiyana-siyana, marongerwo haafaniri kungozvinyatsosarudza sarudzo dzavo dzekusarudza, asiwo shandisa zvinoitika kune imwe neimwe. Izvo zvinotora hupfumi, kushanda, uye kuedza. Uye kunyange kutengesa zvakananga kubva kune imwe purogiramu zviri nyore kuenzana, zvimwe zvikomborero zvakanyanya kuoma kuisa-kufanana nekuziva kwemazita, kushandiswa kwekugoverana kwevanhu, uye kukosha kwenguva refu kwehuwandu hwekutengesa. Kubva pamaonero epuratifomu, ivo havazofariri mukusimudzira kutengesa zvakananga kudarika ivo vari kuunza mari kuburikidza nemari yekubhadhara, kubhadhara-kwe-kuiswa, uye michina yemagetsi sezvinotsigira nemitambo. Facebook's Head of Messaging Products, David Marcus, akatsanangura chirevo chekuti: "Mitsara yekubhadhara haisi yepamusoro, uye tinoda kuparidzika kusvika. Mabhizimisi achada kubhadhara kuti ataure kana kukurudzirwa - iyo ndiyo mukana mukuru kwatiri. "
Kungofanana nekubudirira kweInternet, uye yehutano hwemagariro evanhu akatevera, kusimudzirwa mukuzivikanwa kwemamapurogiramu mapikicha kunounza zvose mikana uye zvinetso zvezvikwata. Nzvimbo yakawanda yakakonzerwa nekutsvaga, mameseji mapurogiramu anogona kugonesa hukama hwakanaka nevatengi kuburikidza nemarudzi matsva ekubatana. Kunyange zvazvo kukosha kwezvinhu zvinogona kuwanikwa kubva pakuedza kwavo hazvisati zvazivikanwa, vatengi vanobatsirwa zvechokwadi sezvo tine mukana wokutaurirana nemidziyo yedu yaunoda nenzira dzakasiyana. Yippee ki yay!