Bhizimusi mabhizimusi anogona kubatsira makambani nenzira dzakawanda sekuwedzera kweGoogle kutsvaga kufamba kune webhusaiti yekambani, kuvaka hukama nevatengi, kuwedzera marimi ekuziva uye kutya shoko-----marketing marketing. Dambudziko kumakambani akawanda nderokuti havazivi kuti vanyora nezvei pamabhizimisi avo. Havadi kukuvadza vatengi nekubudisa mabhuku ezvinyorwa zvekutsvaga kana kuita mabhizimusi mabhizimisi kukanganisa .
Kuti ikubatsire kunyora zvinonakidza, zvinobatsira, uye zvine chinangwa pamabhuku evanhu izvo chaizvoizvo vanhu vanoda kuverenga, zvinotevera makumi mashanu emabhizimisi emashoko ekutumira mabhuku kuitira kuti iwe unofunge kufunga.
Company News
Nhau dzeNhau dzinogona kufadza vatengi, vatapi venhau, avo vanogona kuita bhizinesi, vatengesi, nezvimwewo. Yeuka, bhizinesi rako rebusiness haisi nzvimbo yekudzokororazve mabhizimisi ekubudisa. Zvisinei, iwe unogona kudzorera zvinyorwa sezvinobudisa mabhizimusi uye unozvishandura muzvinyorwa zvepamusoro zvebhuku. Mimwe misoro yekambani yemashoko e blog mabhuku inosanganisira:
- Kuchengetedza vatengesi
- Kutanga kambani itsva kana kupatsanurwa
- Kuwedzerwa kwebhizimisi kupinda munharaunda itsva kana nyika
- New office inotanga kana kuwedzera
- Itsva yehukama hwehukama
- Makambani makuru ehurumende akaita sa1000th mutengi wakashanda
- Mhemberero dzekambani dzakadai semakore makumi maviri nemashanu
- Vatungamiri vatsva kana mushandi mukuru anobhadharira kana kutumirwa
- Makomborero akawedzerwa uye mamwe kubvuma
- Mutungamiri uye mukuru mushandi achitaura zvibvumirano zvekuita
Marketing
Tevera mutemo we-80-20 wekutengesa uye uone kuti hapana zvinopfuura makumi maviri kubva muzana zvehuwandu hwaunoshuma pane bhizinesi rako bhizinesi ndezvokuzvikurudzira. 80% inofanira kuva yakakosha, inobatsira, uye isiri-kuzvitsvaga zvinyorwa. Heano mamwe mazano ekutengeserana mabhuku ekutumira nyaya avo vatengi vangangoda kuverenga:
- Kutengeswa uye kukodzwa
- Holidays promotions
- Makomborero uye mapurogiramu akavimbika
- Zvirongwa zvekutsvaga
- Chigadzirwa chitsva kana kushandiswa kwebasa
- Makwikwi
- Kubvumirana kwakanaka
- Sample samples uye miedzo
- Zviratidzo zvemiti uye tutorials
- Nzvimbo dzepawebsite nehuwandu hwemagariro evanhu
- Zviziviso zvekutengeserana uye zviitiko apo bhizimisi richavepo
- Mutengesi nyaya
Zvemagariro Zvinokonzera
Utungamiri hweMagariro ehupfumi (CSR) ndiyo inonyanya kukosha kumakambani makuru mazuva ano, uye inofanira kuva yakakosha kumakambani ose mashoma. Izvi zvinoratidza kuti kutsvakurudza kunoratidza kuti vatengi vanotarisira kuti mabhizimusi aite mari mukubatsira rubatsiro rwemagariro evanhu, hupfumi, uye zvakatipoteredza. Kutevera pane dzimwe nyaya dze CSR dzaunokwanisa kunyora pamusoro pebhizimisi rako rebhizimisi:
- Eco-friendly initiatives mukati mekambani yako yakadai sehofisi yekudzokorora, telecommuting, nezvimwe zvakadaro
- Kubatanidzwa nezvipo uye zvikonzero
- Charitable sponsorships
- Vashandi vanozvipira
- Mipiro yezvipo
- Company pro bono basa
- Hurukuro uye nyaya
Kutsvakurudza, Mitambo, Zviratidzo
Vanhu vazhinji vanogona kunge vachifarira mitsva yekutsvakurudza pamwe chete nekuongorora maitiro uye maitiro anofananidzwa nekambani yako, kunyanya kana zvikamu zvebhuku zvakanyorerwa pamusoro pezvinyorwa izvi zvakanyorwa nevanhu vari mukati mekambani yako vane ruzivo rwakanyanya panyaya idzi. Heano mamwe maitiro ekutsvakurudza, maitiro, uye maitiro ebhudziro nyaya dzemashure zvaungagona kuzivisa mubhizimusi rako rebhizimusi:
- Tsvakurudzo yepamusi inowanikwa nekambani yako
- Tsvakurudzo yepamusi inotungamirirwa nevakwikwidzi
- Tsvakurudzo yepamusika pamusoro pebhizimisi rako kana pambani
- Ongororo yepamusika pamusoro peimwe makambani inobatanidza kana kusina zvakananga maitiro ako emabhizimisi, mabhizimisi, uye vatengi
- Trends dzinoshandisa mhizha yako, bhizinesi, zvigadzirwa, uye mabasa
- Zvakafanotaurwa zvebhizimisi rako
Kudzidzisa uye Kutungamirirwa
Ita bhizinesi rako rebhuku senzvimbo yekuwana kuvimbika, nyanzvi ruzivo pamusoro pemisoro yakabatana nebhizimisi rako uye yebhizimisi nekudhinda zvinyorwa zvedzidzo pamwe nekunyorera mharidzo uye mafungiro ehutungamiri emashoko ayo anodzidzisa, ane simba, uye anogutsa kufunga. Heano mimwe mienzaniso yehutungamiri nehutungamiri hutungamiri mushure menyaya yebhizimisi rako rebhandi:
- Sei-kunyorera izvo zvinotsanangura kuti ungashandisa sei zvigadzirwa zvako muzvinhu zvose zvakasikwa uye zvekusika
- Mazano anobatsira, mazano, uye nezvimwe zvinogona kubatsira vashandi kushandisa zviri nani zvigadzirwa nemishandiro enyu
- Inyevero dzinobatsira dzine chokuita nebhizimisi rako kana zvemabhizimisi
- Zviziviso pamusoro pezvidzidzo zvako nezvezviitiko zvakadai se ebooks, mapepa machena, webinars, mabhuku emashoko, nezvimwewo
- Zvinyorwa zvezviitiko zvekudzidzisa uye zvinodzidzisa zvinogona kubatsira vatengi vako
- Mhinduro kumibvunzo yakawanda yevashandi
Mitemo uye Mitemo
Kukurukurirana nyaya dzepamutemo pabhizimusi blog nguva dzose inosangana nemamiriro ezvinhu. Paunenge usina chokwadi, chengeta nemupepeti wako kuti uone kuti zvinogamuchirwa kubudisa zvinyorwa zvine chokuita nepamutemo pamabhulogi ako. Bhizinesi rebhizimisi blog mabhuku akanyorwa nyaya dzine chokuita nemitemo nemitemo inosanganisira:
- Mitemo mitsva nemitemo inobata bhizinesi rako
- Kuchinja mitemo nemitemo inobata bhizinesi rako
- Kambani yako yekukurudzira
- Mashoko pamusoro pemhosva dzawakapa
- Mhinduro kumatare edzimhosva akaiswa kune kambani yako
Reputation Management
Chikamu chikuru chekushamwaridzana kwevhidhiyo ndechekugadzirisa mukurumbira wekambani yekambani kuburikidza nekuteerera nekutevera izvo vamwe vanhu vari kutaura pamusoro pekambani yako, marongerwo ako, uye zvigadzirwa zvako. Bhizinesi rebhizimusi rako nzvimbo yakanaka yekupindura kune nhau dzisina kunaka dzakabudiswa paIndaneti. Kutevera ndeimwe mazano ekushandisa mabhurogi ehurumende sechidziviriro chekudzivirira uye kugadzirisa mukurumbira wako wekuIndaneti:
- Kugadzirisa mashoko asina kunaka pamusoro pekambani yako, marandisi, zvigadzirwa, kana mabasa
- Kuramba zvinyorwa zvenhema
- Kupindura mibvunzo ine ruzivo rwakakwana iyo vatengi vanogona kuvimba pane pangozi vachivabvumira kuwana ruzivo rusina dzimwe nzvimbo
- Kuonga vanhu nekureva zvinhu zvakanaka nezvekambani yenyu