Mufuridziro Wakafuridzirwa Mune Mazuva Ano Mifananidzo
Peretz Rosenbaum (akaberekwa musi waAugust 15, 1914, muBrooklyn, NY) aizozoshandura zita rake kuna Paul Rand uye ave mumwe wevakakurumbira uye vane simba mukugadzira zviratidzo munhoroondo . Anonyanya kuzivikanwa nokuda kwekodhi yake yekugadzira uye kushambadzira kwekambani, kuumba zviratidzo zvisingashandisi zvakadai seBMM neA ABC terevhizheni.
Mudzidzi uye Mudzidzisi
Randi rakasungirirwa pedyo nenzvimbo yaakaberekeramo uye rakapinda maverengeka ezvikoro zvakakosheswa zvakagadzirwa muNew York. Pakati pa1929 na1933 akadzidza kuPratt Institute, Parsons School of Design, uye Art Students 'League.
Pave paya muupenyu, Randi aizoisa dzidzo yake inoshamisa uye ruzivo kushanda nekudzidzisa paPratt, Yale University, uye Cooper Union. Aizotanga kuzivikanwa nemayunivhesiti mazhinji ane dhigirii, uye kusanganisira aya kubva kuYale neParsons.
Muna 1947, bhuku raRand " Thoughts on Design " rakabudiswa, iro rakakonzera pfungwa chaiyo yekugadzirwa kwemifananidzo uye inoenderera mberi kudzidzisa vadzidzi uye vadzidzisi nhasi.
Paul Rand & # 39; s Career
Randi akazviitira zita rake semunyori wezvinyorwa, achiita basa remagazini saEsquire uye Direction . Akatoshanda kusununguka mune zvimwe zviitiko zvekuda rusununguko rwekusika, uye semugumisiro, chimiro chake chakazozivikanwa mumagariro evanhu.
Rak's popularity yakakura chaizvo semuongorori wemhizha webazi raWilliam H. Weintraub muNew York, kwaakashanda kubva muna 1941 kusvika muna 1954. Ikoko, akabatana nomunyori wechirungu Bill Bernbach uye pamwe chete vakagadzira muenzaniso wehutano hwomunyori.
Pamusoro pebasa rake, Rand aizogadzira mamwe marangaridzo asingakanganwiki munhau, kusanganisira logos yeBIM, Westinghouse, ABC, NeXT, UPS, uye Enron. Steve Jobs aiva Rand's client nekuda kweEXT logo, uyo aizomuti "gem", "deep thinker," uye murume ane "zvinyoronyoro zvekunze nebhedi yebhedi mukati."
Rand & # 39; s Signature Style
Randi raive chikamu chechikwata mumakore makumi mana nemakumi mana nemakumi mashanu umo maAmerica vaiti vaiuya nemashizha ekutanga. Akanga ari chimiro chakakura mukushandurwa uku kwaiva nekutarisa pane zvigadziriro zvisingabhadhari zvakanga zvisinganyanyogadziriswa kupfuura kugadzirwa kweEurope yakakurumbira.
Randi akashandisa collage, kupikisa, mifananidzo uye kushandiswa kwakasiyana-siyana kwechimiro chekuita vateereri vake. Kana uchitarisa reRand ad, muoni anotsvaga kufunga, kubatanidza, nekududzira. Kushandisa wakachenjera, kunakidza, kusingabvumirwi, nekusvika kune ngozi kune kushandiswa kwemaumbirwo, nzvimbo, uye kusiyana, Randi rakagadzira chiitiko chakasiyana-siyana chevashandi.
Zvichida zvakaiswa zvakajeka uye zvakajeka apo Randi rakaziviswa mune rimwe remashambasi eApple aiti, "Fungisisa," uye ndizvo chaizvo zvaakaita. Nhasi, anozivikanwa seimwe yenhengo dzekutsvaga dze'Switzerland Style 'yemifananidzo yakagadzirwa.
Rufu
Paul Rand akafa nekenza muna 1996 ava nemakore 82. Panguva ino, aive achigara uye achishanda muNorwalk, Connecticut. Zvakawanda zvemakore ake akazotevera zvakapedza kunyora memoir yake. Basa rake uye mazano ekuswedera kwekushandiswa kwemafirimu zvinoraramira kukurudzira vanogadzira.
Sources
Richard Hollis, " Graphic Design: A Concise History. " Thames & Hudson, Inc. 2001.
Philip B. Meggs, Alston W. Purvis. " Meggs 'History of Graphic Design ." Gwaro rechina. John Wiley naSons, Inc. 2006.